Brevo vs MailerLite
Free-plan headroom and true monthly cost as the list grows. Paid columns use Starter vs Comfort. At 10k: Brevo $0 · MailerLite $89.
Free plans
| Feature | Brevo | MailerLite |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | unlimited | 250 |
| Sends / mo | ≈9,000 (300/day) | 2500 |
| Automations on free | false | true |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | Brevo | MailerLite | Cheaper |
|---|---|---|---|
| 500 | $0 | $12 | Brevo |
| 1k | $0 | $19 | Brevo |
| 2.5k | $0 | $33 | Brevo |
| 5k | $0 | $49 | Brevo |
| 10k | $0 | $89 | Brevo |
| 25k | $0 | $179 | Brevo |
| 50k | $0 | $319 | Brevo |
| 100k | $0 | $439 | Brevo |
Brevo gotchas.
- Free daily send cap (300/day) — not contact-limited
- True monthly cost depends on sends more than list size
- Automations require Standard+
MailerLite gotchas.
- Free capped at only 250 contacts (much tighter than Kit/beehiiv)
- Comfort send limit = 10× subscriber tier ceiling
- Cumulative active count within billing cycle (deleted still count until anniversary)
Brevo vs MailerLite FAQ
Which is cheaper at 10,000 subscribers — Brevo or MailerLite?
On the plans we track (Starter vs Comfort), the cheaper verified bill at 10k is Brevo ($0 vs $89). Unknown cells stay blank.
Which has the better free plan — Brevo or MailerLite?
Brevo: free contacts unlimited. MailerLite: free contacts 250.
Should I switch from Brevo to MailerLite?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.