EmailOctopus vs MailerLite
Free-plan headroom and true monthly cost as the list grows. Paid columns use Pro vs Comfort. At 10k: EmailOctopus $44.50 · MailerLite $89.
Free plans
| Feature | EmailOctopus | MailerLite |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | 2500 | 250 |
| Sends / mo | 10000 | 2500 |
| Automations on free | false | true |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | EmailOctopus | MailerLite | Cheaper |
|---|---|---|---|
| 500 | $0 | $12 | EmailOctopus |
| 1k | $0 | $19 | EmailOctopus |
| 2.5k | $0 | $33 | EmailOctopus |
| 5k | $31.50 | $49 | EmailOctopus |
| 10k | $44.50 | $89 | EmailOctopus |
| 25k | $94.50 | $179 | EmailOctopus |
| 50k | $178 | $319 | EmailOctopus |
| 100k | $345 | $439 | EmailOctopus |
EmailOctopus gotchas.
- Free includes branding
- Simpler feature set than MailerLite/ActiveCampaign
MailerLite gotchas.
- Free capped at only 250 contacts (much tighter than Kit/beehiiv)
- Comfort send limit = 10× subscriber tier ceiling
- Cumulative active count within billing cycle (deleted still count until anniversary)
EmailOctopus vs MailerLite FAQ
Which is cheaper at 10,000 subscribers — EmailOctopus or MailerLite?
On the plans we track (Pro vs Comfort), the cheaper verified bill at 10k is EmailOctopus ($44.50 vs $89). Unknown cells stay blank.
Which has the better free plan — EmailOctopus or MailerLite?
EmailOctopus: free contacts 2500. MailerLite: free contacts 250.
Should I switch from EmailOctopus to MailerLite?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.