Kit vs MailerLite
Free-plan headroom and true monthly cost as the list grows. Paid columns use Creator vs Comfort. At 10k: Kit $0 · MailerLite $89.
Free plans
| Feature | Kit | MailerLite |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | 10000 | 250 |
| Sends / mo | unlimited | 2500 |
| Automations on free | false | true |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | Kit | MailerLite | Cheaper |
|---|---|---|---|
| 500 | $0 | $12 | Kit |
| 1k | $0 | $19 | Kit |
| 2.5k | $0 | $33 | Kit |
| 5k | $0 | $49 | Kit |
| 10k | $0 | $89 | Kit |
| 25k | $199 | $179 | MailerLite |
| 50k | $379 | $319 | MailerLite |
| 100k | $679 | $439 | MailerLite |
Kit gotchas.
- Free plan has NO automations or sequences (as of Sep 2026 help)
- Creator starts at $39/mo at 1,000 after Sep 2025 reprice
- Cold (inactive) confirmed subscribers still count toward billing
MailerLite gotchas.
- Free capped at only 250 contacts (much tighter than Kit/beehiiv)
- Comfort send limit = 10× subscriber tier ceiling
- Cumulative active count within billing cycle (deleted still count until anniversary)
Kit vs MailerLite FAQ
Which is cheaper at 10,000 subscribers — Kit or MailerLite?
On the plans we track (Creator vs Comfort), the cheaper verified bill at 10k is Kit ($0 vs $89). Unknown cells stay blank.
Which has the better free plan — Kit or MailerLite?
Kit: free contacts 10000. MailerLite: free contacts 250.
Should I switch from Kit to MailerLite?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.