Brevo vs Mailchimp
Free-plan headroom and true monthly cost as the list grows. Paid columns use Starter vs Essentials. At 10k: Brevo $0 · Mailchimp $110.
Free plans
| Feature | Brevo | Mailchimp |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | unlimited | 250 |
| Sends / mo | ≈9,000 (300/day) | 500 |
| Automations on free | false | false |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | Brevo | Mailchimp | Cheaper |
|---|---|---|---|
| 500 | $0 | $13 | Brevo |
| 1k | $0 | $26.50 | Brevo |
| 2.5k | $0 | $45 | Brevo |
| 5k | $0 | $75 | Brevo |
| 10k | $0 | $110 | Brevo |
| 25k | $0 | $270 | Brevo |
| 50k | $0 | $385 | Brevo |
| 100k | $0 | $800 | Brevo |
Brevo gotchas.
- Free daily send cap (300/day) — not contact-limited
- True monthly cost depends on sends more than list size
- Automations require Standard+
Mailchimp gotchas.
- Free plan cut to 250 contacts / 500 sends — poorly suited for real newsletters
- Unsubscribed contacts still count toward paid tiers
- Often more expensive than MailerLite/Kit at same list size
Brevo vs Mailchimp FAQ
Which is cheaper at 10,000 subscribers — Brevo or Mailchimp?
On the plans we track (Starter vs Essentials), the cheaper verified bill at 10k is Brevo ($0 vs $110). Unknown cells stay blank.
Which has the better free plan — Brevo or Mailchimp?
Brevo: free contacts unlimited. Mailchimp: free contacts 250.
Should I switch from Brevo to Mailchimp?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.