email-marketing · Last free-plan check 2026-10-28 Mailchimp pricing
Well-known ESP; free plan now very limited
Essentials plan ladder
Monthly vs annual-equivalent. Intentional blanks use honest labels linked to the vendor pricing page (e.g. “No annual price listed”, “See vendor”). Other cells with notes are unverified or volume-based — confirm live before buying.
| Subscribers | Monthly | Annual /mo | Bucket / plan | Notes |
|---|---|---|---|---|
| 500 | $13 | — | Essentials · billed ≤500 | |
| 1k | $26.50 | — | Essentials · billed ≤1.5k | |
| 2.5k | $45 | — | Essentials · billed ≤2.5k | |
| 5k | $75 | — | Essentials · billed ≤5k | |
| 10k | $110 | — | Essentials · billed ≤10k | |
| 25k | $270 | — | Essentials · billed ≤25k | |
| 50k | $385 | — | Essentials · billed ≤50k | |
| 100k | $800 | — | Standard | Essentials contact limit exceeded at 75,001–100,000; Standard regular (Then starts at $800) used. Promo 50% ignored. |
Gotchas
- Free plan cut to 250 contacts / 500 sends — poorly suited for real newsletters
- Unsubscribed contacts still count toward paid tiers
- Often more expensive than MailerLite/Kit at same list size
Features (high level)
- https://mailchimp.com/help/about-mailchimp-pricing-plans/ — free + Essentials/Standard structure · checked 2026-10-28
- https://mailchimp.com/pricing/marketing/ — plan cards · checked 2026-10-28
Prices change. Always confirm on the vendor page before purchasing. Outbound Visit links may earn a commission; See disclosure.
Nearby alternatives
Recent pricing notes
2026-10: Essentials ladder used for ListCost comparisons; confirm live calculator for your list size.
FAQ
Does Mailchimp have a free plan?
Yes — publicly listed free headroom is 250 contacts with 500 sends/month. Free: 250 contacts, 500 sends/mo, 250/day. Sending paused if contact limit exceeded. Essentials from ~$13/mo (500 contacts); Standard from ~$20/mo.
How much does Mailchimp cost at 10,000 subscribers?
On the Essentials plan we track, Mailchimp is about $110/mo at 10,000 contacts (confirm live pricing).
What Mailchimp plan does ListCost use for comparisons?
Paid columns use Essentials. At 1,000 contacts that ladder is $26.50/mo when verified. See the tool page sources for last-checked dates.