Kit vs Mailchimp
Free-plan headroom and true monthly cost as the list grows. Paid columns use Creator vs Essentials. At 10k: Kit $0 · Mailchimp $110.
Free plans
| Feature | Kit | Mailchimp |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | 10000 | 250 |
| Sends / mo | unlimited | 500 |
| Automations on free | false | false |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | Kit | Mailchimp | Cheaper |
|---|---|---|---|
| 500 | $0 | $13 | Kit |
| 1k | $0 | $26.50 | Kit |
| 2.5k | $0 | $45 | Kit |
| 5k | $0 | $75 | Kit |
| 10k | $0 | $110 | Kit |
| 25k | $199 | $270 | Kit |
| 50k | $379 | $385 | Kit |
| 100k | $679 | $800 | Kit |
Kit gotchas.
- Free plan has NO automations or sequences (as of Sep 2026 help)
- Creator starts at $39/mo at 1,000 after Sep 2025 reprice
- Cold (inactive) confirmed subscribers still count toward billing
Mailchimp gotchas.
- Free plan cut to 250 contacts / 500 sends — poorly suited for real newsletters
- Unsubscribed contacts still count toward paid tiers
- Often more expensive than MailerLite/Kit at same list size
Kit vs Mailchimp FAQ
Which is cheaper at 10,000 subscribers — Kit or Mailchimp?
On the plans we track (Creator vs Essentials), the cheaper verified bill at 10k is Kit ($0 vs $110). Unknown cells stay blank.
Which has the better free plan — Kit or Mailchimp?
Kit: free contacts 10000. Mailchimp: free contacts 250.
Should I switch from Kit to Mailchimp?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.