Klaviyo vs Omnisend
Free-plan headroom and true monthly cost as the list grows. Paid columns use Email vs Standard. At 10k: Klaviyo $150 · Omnisend $132.
Free plans
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | 250 | 250 |
| Sends / mo | 500 | 500 |
| Automations on free | true | true |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | Klaviyo | Omnisend | Cheaper |
|---|---|---|---|
| 500 | $20 | $16 | Omnisend |
| 1k | $30 | $20 | Omnisend |
| 2.5k | $60 | $44 | Omnisend |
| 5k | $100 | $81 | Omnisend |
| 10k | $150 | $132 | Omnisend |
| 25k | $400 | $282 | Omnisend |
| 50k | $720 | $413 | Omnisend |
| 100k | $1380 | $900 | Omnisend |
Klaviyo gotchas.
- Active-profile billing can spike cost
- Best fit is Shopify/ecommerce, not creators
Omnisend gotchas.
- Built for ecommerce — overkill for pure newsletters
- SMS may need higher plan
Klaviyo vs Omnisend FAQ
Which is cheaper at 10,000 subscribers — Klaviyo or Omnisend?
On the plans we track (Email vs Standard), the cheaper verified bill at 10k is Omnisend ($132 vs $150). Unknown cells stay blank.
Which has the better free plan — Klaviyo or Omnisend?
Klaviyo: free contacts 250. Omnisend: free contacts 250.
Should I switch from Klaviyo to Omnisend?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.