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Home / Tools / Klaviyo
ecommerce · Last free-plan check 2026-10-28

Klaviyo pricing

Ecommerce CRM email/SMS; expensive per profile at scale

Visit Klaviyo Official pricing Alternatives Pricing history
Free plan notes. Free: up to 250 active profiles / 500 emails/mo. Email paid from ~$20/mo at 251–500 profiles. · Source: vendor page · checked 2026-10-28
Cost by list size

Email plan ladder

Monthly vs annual-equivalent. Intentional blanks use honest labels linked to the vendor pricing page (e.g. “No annual price listed”, “See vendor”). Other cells with notes are unverified or volume-based — confirm live before buying.

Subscribers Monthly Annual /mo Bucket / plan Notes
500 $20 No annual price listed Email · billed ≤500
1k $30 No annual price listed Email · billed ≤1k
2.5k $60 No annual price listed Email · billed ≤2.5k
5k $100 No annual price listed Email · billed ≤5k
10k $150 No annual price listed Email · billed ≤10k
25k $400 No annual price listed Email · billed ≤25k
50k $720 No annual price listed Email · billed ≤50k
100k $1380 No annual price listed Email · billed ≤100k

Email-only Marketing calculator on klaviyo.com/pricing 2026-10-28. Regular price used (email-original-price / email-price testids); first-month $19-off promo at 500 ignored. No separate annual discount published. Evidence: data/evidence/klaviyo8-*-2026-10-28.png + _verify-klaviyo8.json No public annual/yearly billing toggle found on pricing page 2026-10-28 — annual_mo left blank (not invented). Annual column shows “No annual price listed” (linked) — no public annual discount found.

Overage / billing: Billed on active profiles; SMS separate. Confirm calculator.

Gotchas

  • Active-profile billing can spike cost
  • Best fit is Shopify/ecommerce, not creators

Features (high level)

automationsYes
landing pagesYes
formsYes
ab testingYes
segmentationYes
ecommerceYes
deliverability toolsYes
newsletter monetizationNo
apiYes

Compare

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Appears in

Best free email marketing plansBest email tools for ecommerce
Sources

Prices change. Always confirm on the vendor page before purchasing. Outbound Visit links may earn a commission; See disclosure.

Nearby alternatives

ActiveCampaignOmnisendDrip Full alternatives →

Recent pricing notes

2026-10: Prices on active profiles; free email tier ~250. Ecommerce bills climb with store activity, not just “contacts.”

Full Klaviyo pricing history →

FAQ

Does Klaviyo have a free plan?

Yes — publicly listed free headroom is 250 contacts with 500 sends/month. Free: up to 250 active profiles / 500 emails/mo. Email paid from ~$20/mo at 251–500 profiles.

How much does Klaviyo cost at 10,000 subscribers?

On the Email plan we track, Klaviyo is about $150/mo at 10,000 contacts (confirm live pricing).

What Klaviyo plan does ListCost use for comparisons?

Paid columns use Email. At 1,000 contacts that ladder is $30/mo when verified. See the tool page sources for last-checked dates.