GoHighLevel pricing
All-in-one CRM, funnels, email/SMS, calendars, and AI for agencies & service businesses
| Plan | Monthly | Annual /mo | Units | Notes |
|---|---|---|---|---|
| Starter | $97 | $80.83 | unlimited users · flat | $97/mo or $970/year. 3 sub-accounts. Unlimited contacts/users. |
| Unlimited | $297 | $247.50 | unlimited users · flat | $297/mo or $2,970/year. Unlimited sub-accounts; rebill phone/email at cost. |
| Founder (Pro) | $497 | $414.17 | unlimited users · flat | $497/mo or $4,970/year. Formerly Agency Pro; SaaS Mode + rebilling with markup. Help center renamed to Founder (Oct 2026). |
Fees & processor
Transaction: Payments via Stripe/PayPal/etc. — processor rates apply; SMS/phone/email/AI usage billed separately
Processor: Customer-chosen + HighLevel usage wallets
No hidden SaaS fee beyond plan, but telecom/AI usage is metered. · source https://www.gohighlevel.com/pricing
Free / trial
No forever-free plan cited. 14-day free trial on plans; billing starts after trial unless canceled. Usage fees may apply during trial.
Gotchas
- Starter caps at 3 sub-accounts — service businesses using one location usually fine; agencies outgrow fast.
- SMS/phone/AI can exceed the sticker.
- $497 tier branded Founder (ex-Agency Pro) — same price.
Best for
agencies · home-service marketers · saas mode resellers · service businesses consolidating tools
Industry guides
Sources
- https://www.gohighlevel.com/pricing — plans, FAQ monthly equivalents (checked 2026-10-29)
- https://help.gohighlevel.com/support/solutions/articles/48001180534-introducing-the-highlevel-founder-plan — Founder rename (checked 2026-10-29)
FAQ
How much does GoHighLevel cost?
Starter lists $97/mo or $80.83/mo billed annually when published. Full table on this page; checked 2026-10-29. Unknown cells stay Not listed.
Does GoHighLevel have a free plan?
No forever-free plan cited. 14-day free trial on plans; billing starts after trial unless canceled. Usage fees may apply during trial.
What fees sit on top of GoHighLevel?
Payments via Stripe/PayPal/etc. — processor rates apply; SMS/phone/email/AI usage billed separately Processor: Customer-chosen + HighLevel usage wallets. No hidden SaaS fee beyond plan, but telecom/AI usage is metered.