Brevo vs Klaviyo
Free-plan headroom and true monthly cost as the list grows. Paid columns use Starter vs Email. At 10k: Brevo $0 · Klaviyo $150.
Free plans
| Feature | Brevo | Klaviyo |
|---|---|---|
| Free available | Yes | Yes |
| Contacts | unlimited | 250 |
| Sends / mo | ≈9,000 (300/day) | 500 |
| Automations on free | false | true |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | Brevo | Klaviyo | Cheaper |
|---|---|---|---|
| 500 | $0 | $20 | Brevo |
| 1k | $0 | $30 | Brevo |
| 2.5k | $0 | $60 | Brevo |
| 5k | $0 | $100 | Brevo |
| 10k | $0 | $150 | Brevo |
| 25k | $0 | $400 | Brevo |
| 50k | $0 | $720 | Brevo |
| 100k | $0 | $1380 | Brevo |
Brevo gotchas.
- Free daily send cap (300/day) — not contact-limited
- True monthly cost depends on sends more than list size
- Automations require Standard+
Klaviyo gotchas.
- Active-profile billing can spike cost
- Best fit is Shopify/ecommerce, not creators
Brevo vs Klaviyo FAQ
Which is cheaper at 10,000 subscribers — Brevo or Klaviyo?
On the plans we track (Starter vs Email), the cheaper verified bill at 10k is Brevo ($0 vs $150). Unknown cells stay blank.
Which has the better free plan — Brevo or Klaviyo?
Brevo: free contacts unlimited. Klaviyo: free contacts 250.
Should I switch from Brevo to Klaviyo?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.