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Email marketing cost by list size

Pick your subscriber count. Each page ranks every tool we track by verified monthly price — free plans that still cover that size sort first. No invented slider stops.

List size Free tools still covering Cheapest verified paid / free
500 9 AWeber · $0 Open →
1,000 8 beehiiv · $0 Open →
2,500 6 beehiiv · $0 Open →
5,000 3 Brevo · $0 Open →
10,000 3 Brevo · $0 Open →
25,000 2 Brevo · $0 Open →
50,000 2 Brevo · $0 Open →
100,000 2 Brevo · $0 Open →

FAQ

How much does email marketing cost in 2026?

It depends on list size and billing model. At 1,000 contacts many tools are $0–$30/mo; at 10,000 verified public ladders we track range from $0 (Kit free) to $150+ (Klaviyo Email). Open a list-size page for the full ranked table.

What is the cheapest email marketing tool overall?

There is no single cheapest tool — free ceilings and paid ladders cross. Kit can be $0 at 10k; Brevo and Sender often win on paid rungs at larger sizes. Use /cost/10000 and neighbors.

Do you invent missing prices?

No. Blank cells stay blank or show honest labels (See vendor / Contact sales). Evidence lives under data/evidence with last_checked dates. See /methodology.