| # | Tool | Free contacts | At 1k | At 10k | Note | Visit |
| 1 | Kit | 10k | $0 | $0 | Creator email OS (formerly ConvertKit) — generous free broadcasts | Visit |
| 2 | Brevo | unlimited | $0 | $0 | Multi-channel (email/SMS); free plan is send-capped not contact-capped | Visit |
| 3 | MailerLite | 250 | $19 | $89 | Full-featured email + sites; Comfort is the value paid plan | Visit |
| 4 | Sender | 2.5k | $0 | $69 | Budget ESP with generous free forever plan | Visit |
| 5 | EmailOctopus | 2.5k | $0 | $44.50 | Budget ESP; free to 2,500 | Visit |
| 6 | GetResponse | — | $19 | $79 | Email + funnels + webinars | Visit |
| 7 | Mailchimp | 250 | $26.50 | $110 | Well-known ESP; free plan now very limited | Visit |
How we pick. Research shortlist from free-plan headroom and verified price ladders — not a lab test or star rating. Read each tool page for sources and gotchas.
Kit
Free up to 10,000 subscribers with unlimited broadcasts; no visual automations or sequences; branding stays.
- Free plan has NO automations or sequences (as of Sep 2026 help)
- Creator starts at $39/mo at 1,000 after Sep 2025 reprice
- Cold (inactive) confirmed subscribers still count toward billing
Full Kit pricing → · Alternatives · Pricing history
Brevo
Free: upload contacts free; send up to 300 emails/day after approval. Starter adds volume from ~5,000 emails/mo. Pricing is primarily email-volume based.
- Free daily send cap (300/day) — not contact-limited
- True monthly cost depends on sends more than list size
- Automations require Standard+
Full Brevo pricing → · Alternatives · Pricing history
MailerLite
Free: 250 subscribers, 2,500 emails/mo, 3 automations (5 steps), branding stays. Sending locks if you exceed 250.
- Free capped at only 250 contacts (much tighter than Kit/beehiiv)
- Comfort send limit = 10× subscriber tier ceiling
- Cumulative active count within billing cycle (deleted still count until anniversary)
Full MailerLite pricing → · Alternatives · Pricing history
Sender
Free Forever: up to 2,500 subscribers and 15,000 emails/month.
- Confirm current paid tier ladder on pricing page — many third-party tables lag
Full Sender pricing → · Alternatives · Pricing history
EmailOctopus
Free: 2,500 subscribers, 10,000 emails/mo, branding on emails, 1 user/1 form/1 LP.
- Free includes branding
- Simpler feature set than MailerLite/ActiveCampaign
Full EmailOctopus pricing → · Alternatives · Pricing history
GetResponse
No free forever; 14-day trial. Starter from ~$13–$19/mo depending on billing (page shows $13/$19).
- No free forever plan
- Feature set varies heavily by Email Marketing vs Marketing Automation vs Ecommerce
Full GetResponse pricing → · Alternatives · Pricing history
Mailchimp
Free: 250 contacts, 500 sends/mo, 250/day. Sending paused if contact limit exceeded. Essentials from ~$13/mo (500 contacts); Standard from ~$20/mo.
- Free plan cut to 250 contacts / 500 sends — poorly suited for real newsletters
- Unsubscribed contacts still count toward paid tiers
- Often more expensive than MailerLite/Kit at same list size
Full Mailchimp pricing → · Alternatives · Pricing history