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Best email tools for nonprofits

Budget-first shortlist from verified list prices: Kit free to 10k, Brevo/Sender/MailerLite on cheap paid rungs. Many vendors offer nonprofit discounts on request — we show public list prices only unless a discount is verified in our data.

# Tool Free contacts At 1k At 10k Note Visit
1 Kit 10k $0 $0 Creator email OS (formerly ConvertKit) — generous free broadcasts Visit
2 Brevo unlimited $0 $0 Multi-channel (email/SMS); free plan is send-capped not contact-capped Visit
3 MailerLite 250 $19 $89 Full-featured email + sites; Comfort is the value paid plan Visit
4 Sender 2.5k $0 $69 Budget ESP with generous free forever plan Visit
5 EmailOctopus 2.5k $0 $44.50 Budget ESP; free to 2,500 Visit
6 GetResponse — $19 $79 Email + funnels + webinars Visit
7 Mailchimp 250 $26.50 $110 Well-known ESP; free plan now very limited Visit
How we pick. Research shortlist from free-plan headroom and verified price ladders — not a lab test or star rating. Read each tool page for sources and gotchas.

Kit

Free up to 10,000 subscribers with unlimited broadcasts; no visual automations or sequences; branding stays.

  • Free plan has NO automations or sequences (as of Sep 2026 help)
  • Creator starts at $39/mo at 1,000 after Sep 2025 reprice
  • Cold (inactive) confirmed subscribers still count toward billing

Full Kit pricing → · Alternatives · Pricing history

Brevo

Free: upload contacts free; send up to 300 emails/day after approval. Starter adds volume from ~5,000 emails/mo. Pricing is primarily email-volume based.

  • Free daily send cap (300/day) — not contact-limited
  • True monthly cost depends on sends more than list size
  • Automations require Standard+

Full Brevo pricing → · Alternatives · Pricing history

MailerLite

Free: 250 subscribers, 2,500 emails/mo, 3 automations (5 steps), branding stays. Sending locks if you exceed 250.

  • Free capped at only 250 contacts (much tighter than Kit/beehiiv)
  • Comfort send limit = 10× subscriber tier ceiling
  • Cumulative active count within billing cycle (deleted still count until anniversary)

Full MailerLite pricing → · Alternatives · Pricing history

GetResponse

No free forever; 14-day trial. Starter from ~$13–$19/mo depending on billing (page shows $13/$19).

  • No free forever plan
  • Feature set varies heavily by Email Marketing vs Marketing Automation vs Ecommerce

Full GetResponse pricing → · Alternatives · Pricing history

Mailchimp

Free: 250 contacts, 500 sends/mo, 250/day. Sending paused if contact limit exceeded. Essentials from ~$13/mo (500 contacts); Standard from ~$20/mo.

  • Free plan cut to 250 contacts / 500 sends — poorly suited for real newsletters
  • Unsubscribed contacts still count toward paid tiers
  • Often more expensive than MailerLite/Kit at same list size

Full Mailchimp pricing → · Alternatives · Pricing history

FAQ

What is the shortlist for best email tools for nonprofits?

ListCost’s research shortlist leads with Kit, Brevo, MailerLite. Order reflects free headroom and verified price ladders — not lab tests or star ratings.

Do these rankings include affiliate bias?

Commission never fills an unknown cell or changes order. beehiiv CTAs are plain official links (affiliate dropped). Other outbound CTAs use /go redirects when applicable.