Instantly vs Woodpecker
Instantly starts at $37.60/mo and Woodpecker at $26/mo on annual billing — but send caps, contact caps, mailbox limits and per-seat pricing decide the real bill. See it costed below.
Costed for three setups
| Setup | Instantly | Woodpecker | Cheaper |
|---|---|---|---|
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo | $37.60/mo Growth | $26/mo Email | Woodpecker |
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo (monthly billing) | $47/mo Growth | $39/mo Email | Woodpecker |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo | $85.58/mo Hypergrowth | Quote | Instantly* |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo (monthly billing) | $107/mo Hypergrowth | Quote | Instantly* |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo | $286.30/mo Light Speed | Quote | Instantly* |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo (monthly billing) | $358/mo Light Speed | Quote | Instantly* |
At a glance
| Feature | Instantly | Woodpecker |
|---|---|---|
| Pricing unit | Flat per account (unlimited email accounts) | Flat per account (unlimited users and email accounts) |
| Watch out for | Growth caps uploaded contacts at 1,000 — the cap you hit first on a new list. | Only the 5,000 emails/mo tier price was shown — bigger volumes are Not listed. |
| Cheapest paid (annual) | $37.60/mo | $26/mo |
| Cheapest paid (monthly) | $47/mo | $39/mo |
| Entry plan includes | Growth: flat · users Not listed · mailboxes unlimited | Email: flat · users unlimited · mailboxes unlimited |
| Forever free | No | No |
| Trial | Not listed | 14 days |
| Add-ons | Lead data, CRM credits and VIP services are priced on separate tabs, not in the Outreach plan price. | Add-ons are priced separately; a LinkedIn-only plan is $29/mo. |
All plans
Instantly
| Plan | Mo | Yr/mo | Limits |
|---|---|---|---|
| Growth | $47 | $37.60 | flat · unlimited accounts · 5,000 emails · 1,000 contacts |
| Hypergrowth | $107 | $85.58 | flat · unlimited accounts · 125,000 emails · 25,000 contacts |
| Light Speed | $358 | $286.30 | flat · unlimited accounts · 500,000 emails · 100,000 contacts |
| Enterprise | — | — | flat · Not listed accounts · Not listed emails · Not listed contacts |
Woodpecker
| Plan | Mo | Yr/mo | Limits |
|---|---|---|---|
| $39 | $26 | flat · unlimited accounts · 5,000 emails · unlimited contacts | |
| Multichannel | $68 | $55 | flat · unlimited accounts · 5,000 emails · unlimited contacts |
| Scale | — | — | flat · Not listed accounts · Not listed emails · Not listed contacts |
Gotchas
Instantly
- Growth caps uploaded contacts at 1,000 — the cap you hit first on a new list.
- Yearly prices ($37.60, $85.58, $286.30) need annual billing; monthly is $47, $107, $358.
- Seat count is not stated on the Outreach plan cards (team invites are a listed feature).
Woodpecker
- Only the 5,000 emails/mo tier price was shown — bigger volumes are Not listed.
- Only 3 warm-ups are included.
- Yearly billing saves 33%.
FAQ
Is Instantly cheaper than Woodpecker?
For 3 users, 10 mailboxes, 30,000 emails/mo, 10,000 contacts, annual billing on paid plans: Instantly $85.58/mo on Hypergrowth vs Woodpecker: Needs a custom quote — Multichannel: max 5,000 emails/mo. The answer flips with mailboxes, send volume, contacts and seats — use the calculator on the cold email hub for your exact setup.
How are Instantly and Woodpecker priced?
Instantly: Flat per account (unlimited email accounts). Woodpecker: Flat per account (unlimited users and email accounts).
Do Instantly and Woodpecker have a free plan or trial?
Instantly: No free plan on the pricing page; trial length Not listed. Woodpecker: Free trial: 14 days or 500 cold emails, whichever comes first.