SE Ranking vs Serpstat
SE Ranking starts at $103.20/mo and Serpstat at $50/mo on annual billing — but seat fees, project caps and tracked-keyword limits decide the real bill. See it costed below.
Costed for three setups
| Setup | SE Ranking | Serpstat | Cheaper |
|---|---|---|---|
| Blogger · 1 site · 100 keywords weekly · 1 user | $103.20/mo Core | $50/mo Individual | Serpstat |
| Blogger · 1 site · 100 keywords weekly · 1 user (monthly billing) | $129/mo Core | $129/mo Team | Tie |
| Small business · 5 sites · 500 keywords daily · 2 users | $223.20/mo Growth | $100/mo Team | Serpstat |
| Small business · 5 sites · 500 keywords daily · 2 users (monthly billing) | $279/mo Growth | $129/mo Team | Serpstat |
| Agency · 10 sites · 1,500 keywords daily · 3 users | $223.20/mo Growth | $100/mo Team | Serpstat |
| Agency · 10 sites · 1,500 keywords daily · 3 users (monthly billing) | $279/mo Growth | $129/mo Team | Serpstat |
At a glance
| Feature | SE Ranking | Serpstat |
|---|---|---|
| Pricing unit | Per account (manager seats included) | Per account (users included) |
| Watch out for | Core includes 1 manager seat and Growth 3; extra seat prices are not published on the pricing page. | Rank tracking is metered in position checks per month — 10,000 checks covers about 333 keywords updated daily. |
| Cheapest paid (annual) | $103.20/mo | $50/mo |
| Cheapest paid (monthly) | $129/mo | $129/mo |
| Entry plan includes | Core: 10 projects · 2,000 tracked keywords · daily updates · 1 user | Team: unlimited projects · 50,000 position checks/mo · daily/weekly selectable · 3 users |
| Forever free | No | No |
| Trial | 14 days | 7 days |
| Add-ons | Agency Pack +$69/mo (annual billing only); API add-on +$29/mo; AI Visibility from $71/mo; standalone SE Ranking API from $179/mo; Planable SMM from $33/mo. Extra keywords and user seats are purchasable (prices Not listed). | Extra AI Visibility checks $20 per 1,000 (minimum top-up $40). Custom API/data solutions via sales. |
All plans
SE Ranking
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Core | $129 | $103.20 | 10 projects · 2,000 tracked keywords · daily updates · 1 user |
| Growth | $279 | $223.20 | 30 projects · 5,000 tracked keywords · daily updates · 3 users |
| Enterprise | — | — | unlimited projects · tracked keywords Not listed · update frequency Not listed · users Not listed |
Serpstat
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Individual | — | $50 | 5 projects · 10,000 position checks/mo · daily/weekly selectable · 1 user |
| Team | $129 | $100 | unlimited projects · 50,000 position checks/mo · daily/weekly selectable · 3 users |
| Team x2 | $209 | $169 | unlimited projects · 100,000 position checks/mo · daily/weekly selectable · 6 users |
| Agency | $499 | $410 | unlimited projects · 500,000 position checks/mo · daily/weekly selectable · 30 users |
Gotchas
SE Ranking
- Core includes 1 manager seat and Growth 3; extra seat prices are not published on the pricing page.
- Annual plans are billed upfront (20% off); free assisted migration only on annual.
- Only one active session per login — shared logins get kicked out.
Serpstat
- Rank tracking is metered in position checks per month — 10,000 checks covers about 333 keywords updated daily.
- Individual is annual-only ($600 upfront); the monthly toggle hides it.
- Team plans include 3 or 6 users; there is no per-seat add-on on the page.
FAQ
Is SE Ranking cheaper than Serpstat?
For 5 sites, 500 keywords tracked daily, 2 users, annual billing: SE Ranking $223.20/mo on Growth vs Serpstat $100/mo on Team. The answer flips with seat add-ons, project caps and daily vs weekly tracking — use the calculator on the SEO tools hub for your exact setup.
Do SE Ranking and Serpstat have free plans or trials?
SE Ranking: No forever-free plan; 14-day free trial, no credit card (10 projects, 750 tracked keywords per day during the trial). Serpstat: No forever-free plan; free trial (“Try it with Team — 7 days free”).
Which limits matter most when comparing SEO tools?
Included users and the price of extra seats, project/site caps, tracked keywords (and whether they update daily or weekly, pooled or per project), and whether the annual price is billed upfront. Our calculator checks each against the official plan cards.