Semrush vs Moz Pro
Semrush starts at $117.33/mo and Moz Pro at $79/mo on annual billing — but seat fees, project caps and tracked-keyword limits decide the real bill. See it costed below.
Costed for three setups
| Setup | Semrush | Moz Pro | Cheaper |
|---|---|---|---|
| Blogger · 1 site · 100 keywords weekly · 1 user | $117.33/mo SEO | $79/mo Standard | Moz Pro |
| Blogger · 1 site · 100 keywords weekly · 1 user (monthly billing) | $139.95/mo SEO | $99/mo Standard | Moz Pro |
| Small business · 5 sites · 500 keywords daily · 2 users | $162.33/mo SEO | $143/mo Medium | Moz Pro |
| Small business · 5 sites · 500 keywords daily · 2 users (monthly billing) | $184.95/mo SEO | $179/mo Medium | Moz Pro |
| Agency · 10 sites · 1,500 keywords daily · 3 users | $338.17/mo Pro+ (SEO + AI Search) | $239/mo Large | Moz Pro |
| Agency · 10 sites · 1,500 keywords daily · 3 users (monthly billing) | $389/mo Pro+ (SEO + AI Search) | $299/mo Large | Moz Pro |
At a glance
| Feature | Semrush | Moz Pro |
|---|---|---|
| Pricing unit | Per account + paid extra users | Per account (users included) |
| Watch out for | The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head. | Yearly prices say “billed for your first year” — renewal price is not stated. |
| Cheapest paid (annual) | $117.33/mo | $79/mo |
| Cheapest paid (monthly) | $139.95/mo | $49/mo |
| Entry plan includes | SEO: 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo | Starter: 1 project · tracked keywords Not listed · update frequency Not listed · 1 user |
| Forever free | Yes | No |
| Trial | 7 days | Not listed |
| Add-ons | Additional users starting at $45/mo; Lead Generation $90/mo; Base Report $10/mo; Pro Report $20/mo. Enterprise: custom pricing. | Additional AI Visibility Dashboards $20 each; additional tracked prompts $50 per 100. Extra user seats and keywords can be added later (prices Not listed). |
All plans
Semrush
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Free | $0 | $0 | 1 project · no rank tracking listed · update frequency Not listed · users Not listed |
| SEO | $139.95 | $117.33 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Starter (SEO + AI Search) | $199 | $165.17 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Pro+ (SEO + AI Search) | $299 | $248.17 | 15 projects · 1,500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Advanced | — | — | 40 projects · 5,000 tracked keywords · update frequency Not listed · users Not listed |
Moz Pro
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Starter | $49 | — | 1 project · tracked keywords Not listed · update frequency Not listed · 1 user |
| Standard | $99 | $79 | 3 projects · 300 tracked keywords · update frequency Not listed · 1 user |
| Medium | $179 | $143 | 10 projects · 1,500 tracked keywords · update frequency Not listed · 2 users |
| Large | $299 | $239 | 25 projects · 3,000 tracked keywords · update frequency Not listed · 3 users |
| Enterprise | — | — | unlimited projects · tracked keywords Not listed · update frequency Not listed · users Not listed |
Gotchas
Semrush
- The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head.
- SEO and Starter have the same 5-site / 500-keyword limits; Starter’s extra $59/mo buys AI Visibility, not more tracking.
- Annual billing saves up to 17% ($117.33/mo instead of $139.95 on SEO).
Moz Pro
- Yearly prices say “billed for your first year” — renewal price is not stated.
- Tracked keyword counts are low for the price (300 on Standard) and the update frequency is not stated on the pricing page.
- Users are fixed per plan (1/2/3); extra seat pricing is not published.
FAQ
Is Semrush cheaper than Moz Pro?
For 5 sites, 500 keywords tracked daily, 2 users, annual billing: Semrush $162.33/mo on SEO vs Moz Pro $143/mo on Medium. The answer flips with seat add-ons, project caps and daily vs weekly tracking — use the calculator on the SEO tools hub for your exact setup.
Do Semrush and Moz Pro have free plans or trials?
Semrush: Free plan: $0 — 1 demo project and 10 reports per day across the core tools, no credit card. Paid plans: 7-day free trial. Moz Pro: No forever-free Moz Pro plan; a free trial is offered (“Start my free trial”), length Not listed on the pricing page. Free SEO tools (Domain Analysis, MozBar) exist separately.
Which limits matter most when comparing SEO tools?
Included users and the price of extra seats, project/site caps, tracked keywords (and whether they update daily or weekly, pooled or per project), and whether the annual price is billed upfront. Our calculator checks each against the official plan cards.