Semrush vs Serpstat
Semrush starts at $117.33/mo and Serpstat at $50/mo on annual billing — but seat fees, project caps and tracked-keyword limits decide the real bill. See it costed below.
Costed for three setups
| Setup | Semrush | Serpstat | Cheaper |
|---|---|---|---|
| Blogger · 1 site · 100 keywords weekly · 1 user | $117.33/mo SEO | $50/mo Individual | Serpstat |
| Blogger · 1 site · 100 keywords weekly · 1 user (monthly billing) | $139.95/mo SEO | $129/mo Team | Serpstat |
| Small business · 5 sites · 500 keywords daily · 2 users | $162.33/mo SEO | $100/mo Team | Serpstat |
| Small business · 5 sites · 500 keywords daily · 2 users (monthly billing) | $184.95/mo SEO | $129/mo Team | Serpstat |
| Agency · 10 sites · 1,500 keywords daily · 3 users | $338.17/mo Pro+ (SEO + AI Search) | $100/mo Team | Serpstat |
| Agency · 10 sites · 1,500 keywords daily · 3 users (monthly billing) | $389/mo Pro+ (SEO + AI Search) | $129/mo Team | Serpstat |
At a glance
| Feature | Semrush | Serpstat |
|---|---|---|
| Pricing unit | Per account + paid extra users | Per account (users included) |
| Watch out for | The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head. | Rank tracking is metered in position checks per month — 10,000 checks covers about 333 keywords updated daily. |
| Cheapest paid (annual) | $117.33/mo | $50/mo |
| Cheapest paid (monthly) | $139.95/mo | $129/mo |
| Entry plan includes | SEO: 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo | Team: unlimited projects · 50,000 position checks/mo · daily/weekly selectable · 3 users |
| Forever free | Yes | No |
| Trial | 7 days | 7 days |
| Add-ons | Additional users starting at $45/mo; Lead Generation $90/mo; Base Report $10/mo; Pro Report $20/mo. Enterprise: custom pricing. | Extra AI Visibility checks $20 per 1,000 (minimum top-up $40). Custom API/data solutions via sales. |
All plans
Semrush
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Free | $0 | $0 | 1 project · no rank tracking listed · update frequency Not listed · users Not listed |
| SEO | $139.95 | $117.33 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Starter (SEO + AI Search) | $199 | $165.17 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Pro+ (SEO + AI Search) | $299 | $248.17 | 15 projects · 1,500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Advanced | — | — | 40 projects · 5,000 tracked keywords · update frequency Not listed · users Not listed |
Serpstat
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Individual | — | $50 | 5 projects · 10,000 position checks/mo · daily/weekly selectable · 1 user |
| Team | $129 | $100 | unlimited projects · 50,000 position checks/mo · daily/weekly selectable · 3 users |
| Team x2 | $209 | $169 | unlimited projects · 100,000 position checks/mo · daily/weekly selectable · 6 users |
| Agency | $499 | $410 | unlimited projects · 500,000 position checks/mo · daily/weekly selectable · 30 users |
Gotchas
Semrush
- The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head.
- SEO and Starter have the same 5-site / 500-keyword limits; Starter’s extra $59/mo buys AI Visibility, not more tracking.
- Annual billing saves up to 17% ($117.33/mo instead of $139.95 on SEO).
Serpstat
- Rank tracking is metered in position checks per month — 10,000 checks covers about 333 keywords updated daily.
- Individual is annual-only ($600 upfront); the monthly toggle hides it.
- Team plans include 3 or 6 users; there is no per-seat add-on on the page.
FAQ
Is Semrush cheaper than Serpstat?
For 5 sites, 500 keywords tracked daily, 2 users, annual billing: Semrush $162.33/mo on SEO vs Serpstat $100/mo on Team. The answer flips with seat add-ons, project caps and daily vs weekly tracking — use the calculator on the SEO tools hub for your exact setup.
Do Semrush and Serpstat have free plans or trials?
Semrush: Free plan: $0 — 1 demo project and 10 reports per day across the core tools, no credit card. Paid plans: 7-day free trial. Serpstat: No forever-free plan; free trial (“Try it with Team — 7 days free”).
Which limits matter most when comparing SEO tools?
Included users and the price of extra seats, project/site caps, tracked keywords (and whether they update daily or weekly, pooled or per project), and whether the annual price is billed upfront. Our calculator checks each against the official plan cards.