Semrush vs SpyFu
Semrush starts at $117.33/mo and SpyFu at $29/mo on annual billing — but seat fees, project caps and tracked-keyword limits decide the real bill. See it costed below.
Costed for three setups
| Setup | Semrush | SpyFu | Cheaper |
|---|---|---|---|
| Blogger · 1 site · 100 keywords weekly · 1 user | $117.33/mo SEO | $29/mo Basic | SpyFu |
| Blogger · 1 site · 100 keywords weekly · 1 user (monthly billing) | $139.95/mo SEO | $39/mo Basic | SpyFu |
| Small business · 5 sites · 500 keywords daily · 2 users | $162.33/mo SEO | Not listed | Semrush* |
| Small business · 5 sites · 500 keywords daily · 2 users (monthly billing) | $184.95/mo SEO | Not listed | Semrush* |
| Agency · 10 sites · 1,500 keywords daily · 3 users | $338.17/mo Pro+ (SEO + AI Search) | Not listed | Semrush* |
| Agency · 10 sites · 1,500 keywords daily · 3 users (monthly billing) | $389/mo Pro+ (SEO + AI Search) | Not listed | Semrush* |
At a glance
| Feature | Semrush | SpyFu |
|---|---|---|
| Pricing unit | Per account + paid extra users | Per account + $30 seats |
| Watch out for | The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head. | Rankings are tracked weekly on every plan — no daily option on the pricing page. |
| Cheapest paid (annual) | $117.33/mo | $29/mo |
| Cheapest paid (monthly) | $139.95/mo | $39/mo |
| Entry plan includes | SEO: 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo | Basic: 1 project · 5,000 tracked keywords · weekly updates · 1 user |
| Forever free | Yes | No |
| Trial | 7 days | Not listed |
| Add-ons | Additional users starting at $45/mo; Lead Generation $90/mo; Base Report $10/mo; Pro Report $20/mo. Enterprise: custom pricing. | Additional users $30 each on Pro + AI and Team. Annual billing = 3 months free (25% savings). |
All plans
Semrush
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Free | $0 | $0 | 1 project · no rank tracking listed · update frequency Not listed · users Not listed |
| SEO | $139.95 | $117.33 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Starter (SEO + AI Search) | $199 | $165.17 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Pro+ (SEO + AI Search) | $299 | $248.17 | 15 projects · 1,500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Advanced | — | — | 40 projects · 5,000 tracked keywords · update frequency Not listed · users Not listed |
SpyFu
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Basic | $39 | $29 | 1 project · 5,000 tracked keywords · weekly updates · 1 user |
| Pro + AI | $119 | $89 | 10 projects · 15,000 tracked keywords · weekly updates · 1 user · +$30/user/mo |
| Team / Agency | $249 | $187 | unlimited projects · 50,000 tracked keywords · weekly updates · 5 users · +$30/user/mo |
Gotchas
Semrush
- The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head.
- SEO and Starter have the same 5-site / 500-keyword limits; Starter’s extra $59/mo buys AI Visibility, not more tracking.
- Annual billing saves up to 17% ($117.33/mo instead of $139.95 on SEO).
SpyFu
- Rankings are tracked weekly on every plan — no daily option on the pricing page.
- Basic is single-user with 1 tracking project.
- The $59 Pro + AI price is first month only; it renews at $119.
FAQ
Is Semrush cheaper than SpyFu?
For 5 sites, 500 keywords tracked daily, 2 users, annual billing: Semrush $162.33/mo on SEO vs SpyFu: Team / Agency: weekly rank updates only. The answer flips with seat add-ons, project caps and daily vs weekly tracking — use the calculator on the SEO tools hub for your exact setup.
Do Semrush and SpyFu have free plans or trials?
Semrush: Free plan: $0 — 1 demo project and 10 reports per day across the core tools, no credit card. Paid plans: 7-day free trial. SpyFu: No forever-free plan on the pricing page; Pro + AI is $59 for the first month, then $119/month.
Which limits matter most when comparing SEO tools?
Included users and the price of extra seats, project/site caps, tracked keywords (and whether they update daily or weekly, pooled or per project), and whether the annual price is billed upfront. Our calculator checks each against the official plan cards.