Semrush vs Ubersuggest
Semrush starts at $117.33/mo and Ubersuggest at $16/mo on annual billing — but seat fees, project caps and tracked-keyword limits decide the real bill. See it costed below.
Costed for three setups
| Setup | Semrush | Ubersuggest | Cheaper |
|---|---|---|---|
| Blogger · 1 site · 100 keywords weekly · 1 user | $117.33/mo SEO | $16/mo Individual | Ubersuggest |
| Blogger · 1 site · 100 keywords weekly · 1 user (monthly billing) | $139.95/mo SEO | $29/mo Individual | Ubersuggest |
| Small business · 5 sites · 500 keywords daily · 2 users | $162.33/mo SEO | $27.17/mo Business | Ubersuggest |
| Small business · 5 sites · 500 keywords daily · 2 users (monthly billing) | $184.95/mo SEO | $49/mo Business | Ubersuggest |
| Agency · 10 sites · 1,500 keywords daily · 3 users | $338.17/mo Pro+ (SEO + AI Search) | $54.75/mo Enterprise | Ubersuggest |
| Agency · 10 sites · 1,500 keywords daily · 3 users (monthly billing) | $389/mo Pro+ (SEO + AI Search) | $99/mo Enterprise | Ubersuggest |
At a glance
| Feature | Semrush | Ubersuggest |
|---|---|---|
| Pricing unit | Per account + paid extra users | Per account (users included) |
| Watch out for | The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head. | Tracked keywords are per project (125–300), not a pooled total. |
| Cheapest paid (annual) | $117.33/mo | $16/mo |
| Cheapest paid (monthly) | $139.95/mo | $29/mo |
| Entry plan includes | SEO: 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo | Individual: 1 project · 125 tracked keywords per project · update frequency Not listed · 1 user |
| Forever free | Yes | No |
| Trial | 7 days | 7 days |
| Add-ons | Additional users starting at $45/mo; Lead Generation $90/mo; Base Report $10/mo; Pro Report $20/mo. Enterprise: custom pricing. | Lifetime access: Individual $290, Business $490, Enterprise $990 one-time (marked as a time-limited special offer). |
All plans
Semrush
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Free | $0 | $0 | 1 project · no rank tracking listed · update frequency Not listed · users Not listed |
| SEO | $139.95 | $117.33 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Starter (SEO + AI Search) | $199 | $165.17 | 5 projects · 500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Pro+ (SEO + AI Search) | $299 | $248.17 | 15 projects · 1,500 tracked keywords · daily updates · users Not listed · extra from $45/mo |
| Advanced | — | — | 40 projects · 5,000 tracked keywords · update frequency Not listed · users Not listed |
Ubersuggest
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Individual | $29 | $16 | 1 project · 125 tracked keywords per project · update frequency Not listed · 1 user |
| Business | $49 | $27.17 | 7 projects · 150 tracked keywords per project · update frequency Not listed · 2 users |
| Enterprise | $99 | $54.75 | 15 projects · 300 tracked keywords per project · update frequency Not listed · 5 users |
| Custom | — | — | unlimited projects · tracked keywords Not listed · update frequency Not listed · users Not listed |
Gotchas
Semrush
- The pricing page does not say how many logins a plan includes — extra users are an add-on “starting at $45/mo”, so teams pay per head.
- SEO and Starter have the same 5-site / 500-keyword limits; Starter’s extra $59/mo buys AI Visibility, not more tracking.
- Annual billing saves up to 17% ($117.33/mo instead of $139.95 on SEO).
Ubersuggest
- Tracked keywords are per project (125–300), not a pooled total.
- The lifetime deal is shown with a countdown “offer ends soon” timer.
- Extra users beyond the plan’s count are not sold on the pricing page.
FAQ
Is Semrush cheaper than Ubersuggest?
For 5 sites, 500 keywords tracked daily, 2 users, annual billing: Semrush $162.33/mo on SEO vs Ubersuggest $27.17/mo on Business. The answer flips with seat add-ons, project caps and daily vs weekly tracking — use the calculator on the SEO tools hub for your exact setup.
Do Semrush and Ubersuggest have free plans or trials?
Semrush: Free plan: $0 — 1 demo project and 10 reports per day across the core tools, no credit card. Paid plans: 7-day free trial. Ubersuggest: One-time 7-day free trial on monthly subscriptions. Lifetime purchases are final and non-refundable.
Which limits matter most when comparing SEO tools?
Included users and the price of extra seats, project/site caps, tracked keywords (and whether they update daily or weekly, pooled or per project), and whether the annual price is billed upfront. Our calculator checks each against the official plan cards.