Metricool vs Later
Metricool bills brand brackets; Later bills bundle (social sets + users). That’s why the winner flips with team size — see the bills below.
Costed for three teams
| Team shape | Metricool | Later | Cheaper |
|---|---|---|---|
| Solo creator · 3 channels · 1 user | $0/mo Free | $19/mo Starter | Metricool |
| Solo creator · 3 channels · 1 user (monthly billing) | $0/mo Free | $25/mo Starter | Metricool |
| Small business · 8 channels · 3 users | $53/mo Advanced (15 brands) | $41/mo Growth | Later |
| Small business · 8 channels · 3 users (monthly billing) | $67/mo Advanced (15 brands) | $55/mo Growth | Later |
| Agency · 5 clients · 30 channels · 4 users | $53/mo Advanced (15 brands) | $79/mo Growth | Metricool |
| Agency · 5 clients · 30 channels · 4 users (monthly billing) | $67/mo Advanced (15 brands) | $105/mo Growth | Metricool |
At a glance
| Feature | Metricool | Later |
|---|---|---|
| Pricing unit | Brand brackets | Bundle (social sets + users) |
| Cheapest paid (annual) | $20 | $18.75 |
| Cheapest paid (monthly) | $25 | $25 |
| Entry plan includes | Starter (5 brands): 5 brands/sets · users Not listed | Starter: 8 profiles · 1 brand/sets · 1 user |
| Forever free | Yes | No |
| Trial | Not listed | 14 days |
| Add-ons | Twitter/X is an add-on (price Not listed on the plan cards). | Extra social sets $15/mo monthly or $11.25/mo yearly; extra users $5 or $3.75; extra 100 AI credits $5 or $3.75 (Growth & Scale only). |
All plans
Metricool
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Free | $0 | $0 | 1 brand/sets · users Not listed |
| Starter (5 brands) | $25 | $20 | 5 brands/sets · users Not listed |
| Starter (10 brands) | $45 | $36 | 10 brands/sets · users Not listed |
| Advanced (15 brands) | $67 | $53 | 15 brands/sets · unlimited users |
| Advanced (25 brands) | $107 | $85 | 25 brands/sets · unlimited users |
| Advanced (50 brands) | $210 | $159 | 50 brands/sets · unlimited users |
| Custom | — | — | unlimited profiles · unlimited users |
Later
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Starter | $25 | $18.75 | 8 profiles · 1 brand/sets · 1 user |
| Growth | $50 | $37.50 | 16 profiles · 2 brands/sets · 2 users |
| Scale | $110 | $82.50 | 48 profiles · 6 brands/sets · 4 users |
Gotchas
Metricool
- Twitter/X is a paid add-on — its price is not printed on the plan cards.
- Starter team-member allowance is not spelled out; Advanced shows Unlimited.
- Annual saves “up to 24%”.
Later
- A social set is ONE profile per network — two Instagram accounts means two sets.
- Starter cannot buy extra sets or users.
- Post caps per profile on Starter (30) and Growth (180).
FAQ
Is Metricool cheaper than Later?
It depends on the pricing unit. Metricool bills brand brackets; Later bills bundle (social sets + users). For 8 channels, 3 users, 1 brand, annual billing: Metricool $53/mo on Advanced (15 brands) vs Later $41/mo on Growth.
Do Metricool and Later have free plans?
Metricool: Free forever: 1 brand, 20 scheduled posts/month, 30 days of analytics (LinkedIn and Twitter/X not on Free). Later: no free plan — No free plan on the pricing page. 14-day free trial.
Which one scales better as my team grows?
Per-user tools multiply with every teammate; per-channel tools multiply with every profile; bundle and workspace tools jump in brackets. Enter your exact shape in the calculator on the social scheduling hub.