Brand brackets · Verified 2026-10-29 on the official pricing page Metricool pricing
Analytics-first scheduler priced by brand brackets, with a usable free plan.
What real teams pay
| Team shape | Plan | Annual billing /mo | Monthly billing | How it adds up |
|---|---|---|---|---|
| Solo creator · 3 channels · 1 user | Free | $0 | $0 | base $0 |
| Small business · 8 channels · 3 users | Advanced (15 brands) | $53 | $67 | base $53 |
| Agency · 5 clients · 30 channels · 4 users | Advanced (15 brands) | $53 | $67 | base $53 |
Plans
| Plan | Monthly | Annual /mo | Annual total | Includes | Notes |
|---|---|---|---|---|---|
| Free | $0 | $0 | — | 1 brand/sets · users Not listed | 1 brand, 20 posts/month, all networks except LinkedIn and Twitter/X. |
| Starter (5 brands) | $25 | $20 | — | 5 brands/sets · users Not listed | Up to 5 brands. $25 monthly or $20/mo annual. Team members on Starter Not listed (Unlimited shown for Advanced/Custom). |
| Starter (10 brands) | $45 | $36 | — | 10 brands/sets · users Not listed | Up to 10 brands. $45 monthly or $36/mo annual. |
| Advanced (15 brands) | $67 | $53 | — | 15 brands/sets · unlimited users | Up to 15 brands, unlimited team members, API & Looker Studio. $67 monthly / $53 annual. |
| Advanced (25 brands) | $107 | $85 | — | 25 brands/sets · unlimited users | Up to 25 brands. $107 monthly / $85 annual. |
| Advanced (50 brands) | $210 | $159 | — | 50 brands/sets · unlimited users | Up to 50 brands. $210 monthly / $159 annual. |
| Custom | Custom | Custom | — | unlimited profiles · unlimited users | 50+ brands — Let’s talk. |
Free plan, trial & add-ons
| Forever free | Yes |
| Trial | Not listed |
| Free / trial notes | Free forever: 1 brand, 20 scheduled posts/month, 30 days of analytics (LinkedIn and Twitter/X not on Free). |
| Add-ons & extras | Twitter/X is an add-on (price Not listed on the plan cards). |
| Pricing unit | Pricing unit = brand bracket (each brand = one of each network). |
| Source | https://metricool.com/pricing/ · checked 2026-10-29 |
Gotchas
- Twitter/X is a paid add-on — its price is not printed on the plan cards.
- Starter team-member allowance is not spelled out; Advanced shows Unlimited.
- Annual saves “up to 24%”.
Shortlisted in: Cheapest social media schedulersfree social media schedulerssocial media tools for agenciesschedulers for solo creatorsInstagram & TikTok schedulerssocial schedulers for analytics & reporting
Compare
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FAQ
How much does Metricool cost in 2026?
The cheapest paid plan is Starter (5 brands): $25 monthly, $20/mo billed annually. Checked on the official pricing page 2026-10-29.
What would a real team pay for Metricool?
Solo creator · 3 channels · 1 user: $0/mo (Free). Small business · 8 channels · 3 users: $53/mo (Advanced (15 brands)). Agency · 5 clients · 30 channels · 4 users: $53/mo (Advanced (15 brands)).
Does Metricool have a free plan or trial?
Yes. Free forever: 1 brand, 20 scheduled posts/month, 30 days of analytics (LinkedIn and Twitter/X not on Free).
What extra costs should I watch for on Metricool?
Twitter/X is an add-on (price Not listed on the plan cards).