Bundle (social sets + users) · Verified 2026-10-29 on the official pricing page Later pricing
Visual Instagram/TikTok planner priced by “social sets” (one profile per network).
What real teams pay
| Team shape | Plan | Annual billing /mo | Monthly billing | How it adds up |
|---|---|---|---|---|
| Solo creator · 3 channels · 1 user | Starter | $19 | $25 | base $18.75 |
| Small business · 8 channels · 3 users | Growth | $41 | $55 | base $37.50 + 1 extra user(s) × $3.75 |
| Agency · 5 clients · 30 channels · 4 users | Growth | $79 | $105 | base $37.50 + 3 extra set/workspace × $11.25 + 2 extra user(s) × $3.75 |
Plans
| Plan | Monthly | Annual /mo | Annual total | Includes | Notes |
|---|---|---|---|---|---|
| Starter | $25 | $18.75 | — | 8 profiles · 1 brand/sets · 1 user | 1 social set (8 profiles: one of each network), 1 user, 30 posts/profile/mo, 5 AI credits. Extras not available. |
| Growth | $50 | $37.50 | — | 16 profiles · 2 brands/sets · 2 users | 2 social sets (16 profiles), 2 users, 180 posts/profile/mo. Extra set $15/mo ($11.25 yearly); extra user $5/mo ($3.75 yearly). |
| Scale | $110 | $82.50 | — | 48 profiles · 6 brands/sets · 4 users | 6 social sets (48 profiles), 4 users, unlimited posts, listening & benchmarking. |
Free plan, trial & add-ons
| Forever free | No |
| Trial | 14 days |
| Free / trial notes | No free plan on the pricing page. 14-day free trial. |
| Add-ons & extras | Extra social sets $15/mo monthly or $11.25/mo yearly; extra users $5 or $3.75; extra 100 AI credits $5 or $3.75 (Growth & Scale only). |
| Pricing unit | Pricing unit = plan bundle; brands map to social sets. |
| Source | https://later.com/pricing/ · checked 2026-10-29 |
Gotchas
- A social set is ONE profile per network — two Instagram accounts means two sets.
- Starter cannot buy extra sets or users.
- Post caps per profile on Starter (30) and Growth (180).
Shortlisted in: Cheapest social media schedulerssocial media tools for agenciesschedulers for solo creatorsInstagram & TikTok schedulerssocial schedulers for analytics & reporting
Compare
- Buffer vs Later — per channel
- Metricool vs Later — brand brackets
FAQ
How much does Later cost in 2026?
The cheapest paid plan is Starter: $25 monthly, $18.75/mo billed annually. Checked on the official pricing page 2026-10-29.
What would a real team pay for Later?
Solo creator · 3 channels · 1 user: $19/mo (Starter). Small business · 8 channels · 3 users: $41/mo (Growth). Agency · 5 clients · 30 channels · 4 users: $79/mo (Growth).
Does Later have a free plan or trial?
No forever-free plan. No free plan on the pricing page. 14-day free trial.
What extra costs should I watch for on Later?
Extra social sets $15/mo monthly or $11.25/mo yearly; extra users $5 or $3.75; extra 100 AI credits $5 or $3.75 (Growth & Scale only).