Instantly vs Apollo
Instantly starts at $37.60/mo and Apollo at $49/user/mo on annual billing — but send caps, contact caps, mailbox limits and per-seat pricing decide the real bill. See it costed below.
Costed for three setups
| Setup | Instantly | Apollo | Cheaper |
|---|---|---|---|
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo | $37.60/mo Growth | $79/mo Professional | Instantly |
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo (monthly billing) | $47/mo Growth | $99/mo Professional | Instantly |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo | $85.58/mo Hypergrowth | $237/mo Professional | Instantly |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo (monthly billing) | $107/mo Hypergrowth | $297/mo Professional | Instantly |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo | $286.30/mo Light Speed | $395/mo Professional | Instantly |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo (monthly billing) | $358/mo Light Speed | $495/mo Professional | Instantly |
At a glance
| Feature | Instantly | Apollo |
|---|---|---|
| Pricing unit | Flat per account (unlimited email accounts) | Per seat |
| Watch out for | Growth caps uploaded contacts at 1,000 — the cap you hit first on a new list. | Free and Basic allow 1 mailbox per user and 250 sends per day. |
| Cheapest paid (annual) | $37.60/mo | $49/user/mo |
| Cheapest paid (monthly) | $47/mo | $65/user/mo |
| Entry plan includes | Growth: flat · users Not listed · mailboxes unlimited | Basic: per user · mailboxes 1 per user |
| Forever free | No | Yes |
| Trial | Not listed | 14 days |
| Add-ons | Lead data, CRM credits and VIP services are priced on separate tabs, not in the Outreach plan price. | Advanced Dialer add-on $149/team/mo ($119 yearly). |
All plans
Instantly
| Plan | Mo | Yr/mo | Limits |
|---|---|---|---|
| Growth | $47 | $37.60 | flat · unlimited accounts · 5,000 emails · 1,000 contacts |
| Hypergrowth | $107 | $85.58 | flat · unlimited accounts · 125,000 emails · 25,000 contacts |
| Light Speed | $358 | $286.30 | flat · unlimited accounts · 500,000 emails · 100,000 contacts |
| Enterprise | — | — | flat · Not listed accounts · Not listed emails · Not listed contacts |
Apollo
| Plan | Mo | Yr/mo | Limits |
|---|---|---|---|
| Free | $0 | $0 | per user · 1 per user accounts · 250/day per user emails · Not listed contacts |
| Basic | $65 | $49 | per user · 1 per user accounts · 250/day per user emails · Not listed contacts |
| Professional | $99 | $79 | per user · unlimited accounts · unlimited emails · Not listed contacts |
| Organization | — | $119 | per user · unlimited accounts · unlimited emails · Not listed contacts |
Gotchas
Instantly
- Growth caps uploaded contacts at 1,000 — the cap you hit first on a new list.
- Yearly prices ($37.60, $85.58, $286.30) need annual billing; monthly is $47, $107, $358.
- Seat count is not stated on the Outreach plan cards (team invites are a listed feature).
Apollo
- Free and Basic allow 1 mailbox per user and 250 sends per day.
- Organization needs 3 seats minimum on annual billing.
- Every seat on an account must be on the same plan.
FAQ
Is Instantly cheaper than Apollo?
For 3 users, 10 mailboxes, 30,000 emails/mo, 10,000 contacts, annual billing on paid plans: Instantly $85.58/mo on Hypergrowth vs Apollo $237/mo on Professional. The answer flips with mailboxes, send volume, contacts and seats — use the calculator on the cold email hub for your exact setup.
How are Instantly and Apollo priced?
Instantly: Flat per account (unlimited email accounts). Apollo: Per seat.
Do Instantly and Apollo have a free plan or trial?
Instantly: No free plan on the pricing page; trial length Not listed. Apollo: Free plan: $0 with 2 sequences and 1 mailbox per user (250 sends/day); 14-day trial on Basic and Professional.