Per seat · Verified 2026-11-05 on the official pricing page Apollo pricing
All-in-one prospecting + sequences, per seat: Basic $49/seat/mo yearly ($65 monthly), Professional $79 ($99).
What real senders pay
| Setup | Plan | Annual billing /mo | Monthly billing | How it adds up |
|---|---|---|---|---|
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo | Professional | $79 | $99 | 1 seat × $79 · Not listed: contact limit |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo | Professional | $237 | $297 | 3 seats × $79 · Not listed: contact limit |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo | Professional | $395 | $495 | 5 seats × $79 · Not listed: contact limit |
Plans
| Plan | Monthly | Annual /mo | Unit | Users | Email accounts | Emails /mo | Not capped on the card (credits are) | Notes |
|---|---|---|---|---|---|---|---|---|
| Free | $0 | $0 | Per user /mo | per user | 1 per user | 250/day per user | Not listed Free is limited to 2 sequences | 75 credits/seat/mo, 2 sequences, 1 mailbox per user, 250 emails/day. |
| Basic | $65 | $49 | Per user /mo | per user | 1 per user | 250/day per user | Not listed | 2,500 credits/seat/mo (30,000/yr), unlimited sequences, 1 mailbox per user, 250 emails/day. |
| Professional | $99 | $79 | Per user /mo | per user | unlimited | unlimited | Not listed | 4,000 credits/seat/mo, unlimited Google/Microsoft mailboxes + 5 SMTP per user, unlimited daily sends, A/Z testing. |
| Organization | Annual only | $119 | Per user /mo | per user · min 3 | unlimited | unlimited | Not listed annual billing only | Min 3 seats, annual only; unlimited Google/Microsoft mailboxes + 15 SMTP per user. |
Free plan, trial & add-ons
| Forever free | Yes |
| Trial | 14 days |
| Free / trial notes | Free plan: $0 with 2 sequences and 1 mailbox per user (250 sends/day); 14-day trial on Basic and Professional. |
| Add-ons & extras | Advanced Dialer add-on $149/team/mo ($119 yearly). |
| Pricing unit | Per seat |
| Source | https://www.apollo.io/pricing · checked 2026-11-05 |
Gotchas
- Free and Basic allow 1 mailbox per user and 250 sends per day.
- Organization needs 3 seats minimum on annual billing.
- Every seat on an account must be on the same plan.
Shortlisted in: Cheapest cold email softwarecold email software for solo founderscold email software for agenciescold email tools with unlimited email accountsfree cold email softwarecold email + LinkedIn (multichannel) tools
Compare
- Instantly vs Apollo — Instantly from $37.60/mo
- Smartlead vs Apollo — Smartlead from $32/mo
- lemlist vs Apollo — lemlist from $55/mo
- Apollo vs Hunter — Hunter from $34/mo
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FAQ
How much does Apollo cost in 2026?
The cheapest paid plan is Basic: $65/user/mo billed monthly, $49/user/mo billed annually. Checked on the official pricing page 2026-11-05.
What would a real sender pay for Apollo?
Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo (annual): $79/mo (Professional). Small team · 3 users, 10 mailboxes, 30,000 emails/mo (annual): $237/mo (Professional). Agency · 5 users, 50 mailboxes, 150,000 emails/mo (annual): $395/mo (Professional).
Does Apollo have a free plan or trial?
Free plan: $0 with 2 sequences and 1 mailbox per user (250 sends/day); 14-day trial on Basic and Professional.
How does Apollo handle AI?
AI Assistant, AI research and AI writing allowances are included per plan (5,000 → 1,000,000 words/mo).
What limits or extra costs should I watch for on Apollo?
Free and Basic allow 1 mailbox per user and 250 sends per day. Advanced Dialer add-on $149/team/mo ($119 yearly).