lemlist vs Apollo
lemlist starts at $55/mo and Apollo at $49/user/mo on annual billing — but send caps, contact caps, mailbox limits and per-seat pricing decide the real bill. See it costed below.
Costed for three setups
| Setup | lemlist | Apollo | Cheaper |
|---|---|---|---|
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo | $55/mo Email | $79/mo Professional | lemlist |
| Solo founder · 1 user, 3 mailboxes, 5,000 emails/mo (monthly billing) | $69/mo Email | $99/mo Professional | lemlist |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo | $55/mo Email | $237/mo Professional | lemlist |
| Small team · 3 users, 10 mailboxes, 30,000 emails/mo (monthly billing) | $69/mo Email | $297/mo Professional | lemlist |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo | $870/mo Multichannel | $395/mo Professional | Apollo |
| Agency · 5 users, 50 mailboxes, 150,000 emails/mo (monthly billing) | $1,090/mo Multichannel | $495/mo Professional | Apollo |
At a glance
| Feature | lemlist | Apollo |
|---|---|---|
| Pricing unit | Email: flat (unlimited users) · Multichannel: per user | Per seat |
| Watch out for | Multichannel is per user — 5 users is $545/mo monthly ($435 yearly). | Free and Basic allow 1 mailbox per user and 250 sends per day. |
| Cheapest paid (annual) | $55/mo | $49/user/mo |
| Cheapest paid (monthly) | $69/mo | $65/user/mo |
| Entry plan includes | Email: flat · users unlimited · mailboxes unlimited | Basic: per user · mailboxes 1 per user |
| Forever free | No | Yes |
| Trial | 14 days | 14 days |
| Add-ons | Data credits from $20/mo ($16 yearly) for 2k credits; signals from $29/mo ($21 yearly) for 100 signals; WhatsApp is an add-on on Multichannel. | Advanced Dialer add-on $149/team/mo ($119 yearly). |
All plans
lemlist
| Plan | Mo | Yr/mo | Limits |
|---|---|---|---|
| $69 | $55 | flat · unlimited accounts · 50,000 emails · Not listed contacts | |
| Multichannel | $109 | $87 | per user · 5 per user accounts · unlimited emails · Not listed contacts |
| Enterprise | — | — | flat · Not listed accounts · Not listed emails · Not listed contacts |
Apollo
| Plan | Mo | Yr/mo | Limits |
|---|---|---|---|
| Free | $0 | $0 | per user · 1 per user accounts · 250/day per user emails · Not listed contacts |
| Basic | $65 | $49 | per user · 1 per user accounts · 250/day per user emails · Not listed contacts |
| Professional | $99 | $79 | per user · unlimited accounts · unlimited emails · Not listed contacts |
| Organization | — | $119 | per user · unlimited accounts · unlimited emails · Not listed contacts |
Gotchas
lemlist
- Multichannel is per user — 5 users is $545/mo monthly ($435 yearly).
- The Email plan price depends on the volume selector; only 50,000 emails/mo was shown.
- Quarterly billing (save 10%) also exists — not modeled.
Apollo
- Free and Basic allow 1 mailbox per user and 250 sends per day.
- Organization needs 3 seats minimum on annual billing.
- Every seat on an account must be on the same plan.
FAQ
Is lemlist cheaper than Apollo?
For 3 users, 10 mailboxes, 30,000 emails/mo, 10,000 contacts, annual billing on paid plans: lemlist $55/mo on Email vs Apollo $237/mo on Professional. The answer flips with mailboxes, send volume, contacts and seats — use the calculator on the cold email hub for your exact setup.
How are lemlist and Apollo priced?
lemlist: Email: flat (unlimited users) · Multichannel: per user. Apollo: Per seat.
Do lemlist and Apollo have a free plan or trial?
lemlist: 14-day free trial with Multichannel features (except in-app calls) and 200 credits. Apollo: Free plan: $0 with 2 sequences and 1 mailbox per user (250 sends/day); 14-day trial on Basic and Professional.