ActiveCampaign vs Brevo
Free-plan headroom and true monthly cost as the list grows. Paid columns use Starter vs Starter. At 10k: ActiveCampaign See vendor · Brevo $0.
Free plans
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Free available | No | Yes |
| Contacts | — | unlimited |
| Sends / mo | — | ≈9,000 (300/day) |
| Automations on free | — | false |
| Remove branding | No | No |
Monthly cost by list size
| Subscribers | ActiveCampaign | Brevo | Cheaper |
|---|---|---|---|
| 500 | See vendor | $0 | — |
| 1k | See vendor | $0 | — |
| 2.5k | See vendor | $0 | — |
| 5k | See vendor | $0 | — |
| 10k | See vendor | $0 | — |
| 25k | See vendor | $0 | — |
| 50k | Custom | $0 | — |
| 100k | Custom | $0 | — |
ActiveCampaign gotchas.
- No free plan
- New accounts (on/after 2025-11-03) count ALL contacts including unsubscribed
- Starter automations capped at 5 actions
- Above 50k contacts: Talk to Sales on pricing page
Brevo gotchas.
- Free daily send cap (300/day) — not contact-limited
- True monthly cost depends on sends more than list size
- Automations require Standard+
ActiveCampaign vs Brevo FAQ
Which is cheaper at 10,000 subscribers — ActiveCampaign or Brevo?
On the plans we track (Starter vs Starter), the cheaper verified bill at 10k is insufficient verified data to call a winner. Unknown cells stay blank.
Which has the better free plan — ActiveCampaign or Brevo?
ActiveCampaign: no free forever plan. Brevo: free contacts unlimited.
How much do ActiveCampaign and Brevo cost at 1,000 and 5,000 subscribers?
Monthly billing on the plans we track: at 1,000 — ActiveCampaign —, Brevo $0; at 5,000 — ActiveCampaign —, Brevo $0. $0 means the free plan still covers that size; “—” means we have not verified a price.
Should I switch from ActiveCampaign to Brevo?
Use free-plan headroom and the cost table on this page — not feature star ratings. Read gotchas on each tool page and confirm live vendor pricing before migrating.