Free-plan desk Brevo free plan limits
300 emails a day, priced by sends not contacts. Best when your list is big but you send rarely, or you need transactional email. A daily cap of 300 makes one big newsletter blast impossible on Free.
The limits at a glance
What's included on Free
- Upload your contacts and send up to 300 emails a day once Brevo approves the account
- Transactional email: RESTful API, SMTP, outbound webhooks and log retention
What needs a paid plan
- Higher monthly email volume (Starter from 5,000 emails a month)
- Marketing automation, A/B testing and landing pages (listed under Standard)
- Multi-user access with 10 seats (Professional)
Brevo prices by email volume, not by list size, so a large list that you email rarely can stay cheap.
What the first paid step costs
Starter plan, monthly billing, from the verified ladder on our Brevo pricing page. Brevo prices by monthly email volume, so tiers are emails per month.
| Emails / month | Plan | Monthly | Billed annually |
|---|---|---|---|
| Up to 5k | Starter | $9 | $8.08/mo |
| Up to 10k | Starter | $17 | $15.25/mo |
| Up to 30k | Starter | $39 | $35.08/mo |
| Up to 50k | Starter | $56 | $50.42/mo |
How Brevo Free compares
| Tool | Free contacts | Free sends | Automations |
|---|---|---|---|
| Brevo | No published cap | ≈9,000 (300/day) | No |
| Substack | No published cap | Unlimited | No |
| Kit | 10k | Unlimited | No |
| beehiiv | 2.5k | Unlimited | No |
| EmailOctopus | 2.5k | 10k / mo | No |
| Sender | 2.5k | 15k / mo | Yes |
| Systeme.io | 2k | — | Yes |
| HubSpot | 2k | — | — |
| AWeber | 500 | 3k / mo | — |
| MailerLite | 250 | 2.5k / mo | Yes |
| Mailchimp | 250 | 500 / mo | No |
| Omnisend | 250 | 500 / mo | Yes |
| Klaviyo | 250 | 500 / mo | Yes |
| Flodesk | — | 0 / mo | No |
- Brevo pricing — checked 2026-10-29
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
Brevo free plan FAQ
What is Brevo's free plan limit?
Up to 300 emails per day once Brevo approves your account for sending. The pricing page does not publish a contact cap for Free — Brevo prices by email volume.
Can I send transactional emails on Brevo's free plan?
Yes. Brevo says all plans include transactional email features, including RESTful APIs, SMTP, outbound webhooks and log retention.
Does Brevo Free include marketing automation?
Brevo's pricing page lists marketing automation, A/B testing and landing pages under the Standard plan.
Do I need a credit card to use Brevo Free?
No. Brevo says it only needs your email address and organization name to sign up.