Free-plan desk Kit free plan limits
Up to 10,000 subscribers, unlimited broadcasts. The most generous free subscriber ceiling among the email tools we track. The catch is automation: welcome sequences and visual automations need Creator, which starts at $39/mo for up to 1,000 subscribers.
The limits at a glance
What's included on Free
- Unlimited broadcasts to up to 10,000 subscribers
- Unlimited forms and landing pages
- Tagging and segmentation
- Digital products and subscriptions
- A/B testing on broadcasts
- Creator Network recommendations
- API access
What needs a paid plan
- Visual automations
- Email sequences
- Rules and RSS campaigns
- AI Connectors and paid apps from the App Store
- Paid recommendations
If you downgrade from a paid plan to Free, automations and sequences stop running.
What the first paid step costs
Creator plan, monthly billing, from the verified ladder on our Kit pricing page.
| Subscribers | Plan | Monthly | Billed annually |
|---|---|---|---|
| Up to 1k | Creator | $39 | $32.50/mo |
| Up to 3k | Creator | $59 | $49.17/mo |
| Up to 5k | Creator | $89 | $74.17/mo |
| Up to 10k | Creator | $139 | $115.83/mo |
How Kit Free compares
| Tool | Free contacts | Free sends | Automations |
|---|---|---|---|
| Brevo | No published cap | ≈9,000 (300/day) | No |
| Substack | No published cap | Unlimited | No |
| Kit | 10k | Unlimited | No |
| beehiiv | 2.5k | Unlimited | No |
| EmailOctopus | 2.5k | 10k / mo | No |
| Sender | 2.5k | 15k / mo | Yes |
| Systeme.io | 2k | — | Yes |
| HubSpot | 2k | — | — |
| AWeber | 500 | 3k / mo | — |
| MailerLite | 250 | 2.5k / mo | Yes |
| Mailchimp | 250 | 500 / mo | No |
| Omnisend | 250 | 500 / mo | Yes |
| Klaviyo | 250 | 500 / mo | Yes |
| Flodesk | — | 0 / mo | No |
- Kit help: The Kit Free plan — checked 2026-10-29
- Kit pricing — checked 2026-10-29
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
Kit free plan FAQ
How many subscribers does Kit's free plan allow?
Up to 10,000 subscribers, with unlimited broadcasts, unlimited forms and landing pages, tagging, segmentation and A/B testing on broadcasts.
Does Kit's free plan include automations or sequences?
No. Visual automations, email sequences, and rules and RSS campaigns are paid-plan features. If you downgrade to Free, existing automations and sequences stop running.
What happens when Kit Free passes 10,000 subscribers?
You need to upgrade to a paid plan to keep sending. On the Creator ladder we track, the 10,000-subscriber tier is $139/mo billed monthly.
Can I sell products on Kit's free plan?
Yes. Kit lists digital products and subscriptions as included on the Free plan.