Free-plan desk MailerLite free plan limits
250 subscribers, 2,500 emails a month. A small subscriber cap but the most product on a free plan here — real automations, a landing page and two seats. A practical trial for a tool you may pay $12/mo for later.
The limits at a glance
What's included on Free
- 3 active automations with up to 5 steps each
- 1 website and 1 landing page
- 3 active signup forms
- 1 digital product or booking
- 2 user seats
What needs a paid plan
- Removing the MailerLite logo
- Higher limits on automations, forms and landing pages (paid plans)
- Sending through the API (the free API does not include sending)
Paid billing is based on active subscribers counted cumulatively over the billing cycle. Comfort sends are capped at 10× your subscriber tier.
What the first paid step costs
Comfort plan, monthly billing, from the verified ladder on our MailerLite pricing page.
| Subscribers | Plan | Monthly | Billed annually |
|---|---|---|---|
| Up to 500 | Comfort | $12 | $10.80/mo |
| Up to 1k | Comfort | $19 | $17.10/mo |
| Up to 2.5k | Comfort | $33 | $29.70/mo |
| Up to 5k | Comfort | $49 | $44.10/mo |
How MailerLite Free compares
| Tool | Free contacts | Free sends | Automations |
|---|---|---|---|
| Brevo | No published cap | ≈9,000 (300/day) | No |
| Substack | No published cap | Unlimited | No |
| Kit | 10k | Unlimited | No |
| beehiiv | 2.5k | Unlimited | No |
| EmailOctopus | 2.5k | 10k / mo | No |
| Sender | 2.5k | 15k / mo | Yes |
| Systeme.io | 2k | — | Yes |
| HubSpot | 2k | — | — |
| AWeber | 500 | 3k / mo | — |
| MailerLite | 250 | 2.5k / mo | Yes |
| Mailchimp | 250 | 500 / mo | No |
| Omnisend | 250 | 500 / mo | Yes |
| Klaviyo | 250 | 500 / mo | Yes |
| Flodesk | — | 0 / mo | No |
- MailerLite pricing — checked 2026-10-29
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
MailerLite free plan FAQ
What are MailerLite's free plan limits?
250 subscribers, 2,500 emails a month, 2 seats, 3 active automations with up to 5 steps, 1 website plus 1 landing page, 3 active forms and 1 digital product or booking.
What happens if I go over 250 subscribers on MailerLite Free?
MailerLite locks sending, including campaigns and automations, until you upgrade or bring the list back to 250 or fewer.
Does MailerLite Free include automations?
Yes — up to 3 active automations with up to 5 steps each. That is unusual; Mailchimp and Kit keep automations on paid plans.
How much is MailerLite after the free plan?
Comfort starts at $12/mo for 500 subscribers and is $19/mo at 1,000 on monthly billing. MailerLite says annual billing saves 10%.