Free-plan desk Klaviyo free plan limits
250 active profiles, 500 email sends a month. A genuine way to set up flows and test Klaviyo on a new store, but 500 sends a month runs out fast. The Email plan starts at $20/mo for up to 500 profiles and is $30/mo at 1,000.
The limits at a glance
What's included on Free
- Email and SMS/MMS editors, web forms and basic templates
- Automations (flows), basic segmentation and built-in reporting
- Revenue attribution for campaigns
- Standard integrations such as ecommerce platforms
What needs a paid plan
- Sending beyond 250 active profiles or 500 emails a month
- Ongoing email support after the first 60 days
Klaviyo counts active profiles — contacts who may receive marketing email — not every profile stored in the account.
What the first paid step costs
Email plan, monthly billing, from the verified ladder on our Klaviyo pricing page.
| Subscribers | Plan | Monthly | Billed annually |
|---|---|---|---|
| Up to 500 | $20 | Not listed | |
| Up to 1k | $30 | Not listed | |
| Up to 2.5k | $60 | Not listed | |
| Up to 5k | $100 | Not listed |
How Klaviyo Free compares
| Tool | Free contacts | Free sends | Automations |
|---|---|---|---|
| Brevo | No published cap | ≈9,000 (300/day) | No |
| Substack | No published cap | Unlimited | No |
| Kit | 10k | Unlimited | No |
| beehiiv | 2.5k | Unlimited | No |
| EmailOctopus | 2.5k | 10k / mo | No |
| Sender | 2.5k | 15k / mo | Yes |
| Systeme.io | 2k | — | Yes |
| HubSpot | 2k | — | — |
| AWeber | 500 | 3k / mo | — |
| MailerLite | 250 | 2.5k / mo | Yes |
| Mailchimp | 250 | 500 / mo | No |
| Omnisend | 250 | 500 / mo | Yes |
| Klaviyo | 250 | 500 / mo | Yes |
| Flodesk | — | 0 / mo | No |
- Klaviyo pricing — checked 2026-10-29
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
Klaviyo free plan FAQ
What are Klaviyo's free plan limits?
Up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages and $5 of Composer usage each month. Email support is included for the first 60 days.
Does Klaviyo's free plan include flows?
Yes. Klaviyo says the free plan lets you build automations, segmentation and reports within the 250-profile and 500-send limits.
What happens if I exceed Klaviyo's free limits?
Klaviyo stops additional email or message sends until the next billing cycle or until you upgrade to a paid plan.
How much is Klaviyo after the free plan?
The Email plan is $20/mo for up to 500 active profiles and $30/mo at 1,000 on the ladder we track. Klaviyo does not list an annual price.