Ahrefs pricing
Backlink-data leader: $129/mo Lite with 1 user, 750 tracked keywords and 5 unverified projects; extra users $40–$80/mo each.
What real teams pay
| Setup | Plan | Annual billing /mo | Monthly billing | How it adds up |
|---|---|---|---|---|
| Blogger · 1 site · 100 keywords weekly · 1 user | Lite | $108 | $129 | $108/mo · project limit is for unverified sites — verified sites you own are unlimited |
| Small business · 5 sites · 500 keywords daily · 2 users | Lite | $148 | $169 | $108/mo + 1 extra user × $40 · rank update frequency not stated on the pricing page; project limit is for unverified sites — verified sites you own are unlimited |
| Agency · 10 sites · 1,500 keywords daily · 3 users | Standard | $328 | $369 | $208/mo + 2 extra users × $60 · rank update frequency not stated on the pricing page; project limit is for unverified sites — verified sites you own are unlimited |
Plans
| Plan | Monthly | Annual /mo | Annual total | Includes | Notes |
|---|---|---|---|---|---|
| Ahrefs Free | $0 | $0 | — | unlimited projects · no rank tracking listed · update frequency Not listed · users Not listed | Free limited access to Site Explorer & Site Audit for your own verified sites. |
| Starter | $29 | Not listed | — | unlimited projects · no rank tracking listed · update frequency Not listed · users Not listed annual price Not listed | $29/mo · keyword research and competitor lookups; rank tracking not listed for Starter. |
| Lite | $129 | $108 | $1290 | 5 projects · 750 tracked keywords · update frequency Not listed · 1 user · +$40/user/mo (max 3) project limit is for unverified sites — verified sites you own are unlimited | 1 user included (+2 at $40/mo each) · 5 non-verified projects · 750 tracked keywords · 1,000 credits per user. Annual $1,290/yr. |
| Standard | $249 | $208 | $2490 | 20 projects · 2,000 tracked keywords · update frequency Not listed · 1 user · +$60/user/mo (max 6) project limit is for unverified sites — verified sites you own are unlimited | 1 user included (+5 at $60/mo each) · 20 non-verified projects · 2,000 tracked keywords · unlimited credits. Annual $2,490/yr. |
| Advanced | $449 | $374 | $4490 | 50 projects · 5,000 tracked keywords · update frequency Not listed · 1 user · +$80/user/mo (max 11) project limit is for unverified sites — verified sites you own are unlimited | 1 user included (+10 at $80/mo each) · 50 non-verified projects · 5,000 tracked keywords. Annual $4,490/yr. |
| Enterprise | Annual only | $1499 | — | 100 projects · tracked keywords Not listed · update frequency Not listed · 3 users · +$100/user/mo | $1,499/mo, annual commitment required · from 3 users, extra users $100/mo · 100 non-verified projects · talk to sales. |
Free plan, trial & add-ons
| Forever free | Yes |
| Trial | Not listed |
| Free / trial notes | Ahrefs Free gives website owners limited free access to Site Explorer & Site Audit. Ahrefs says “We never run discounts” — no free trial is offered. |
| Add-ons & extras | Content Kit from $99/mo; Report Builder $99/mo; Project Boost Pro $20/mo per project; Project Boost Max $200/mo per project; Traffic reports $99/mo; Brand Radar AI from $199/mo; custom prompt packages $50–$250/mo. Pay-as-you-go credits and extra users are charged automatically. |
| Pricing unit | Per account (1 user) + paid seats |
| Source | https://ahrefs.com/pricing · checked 2026-11-01 |
Gotchas
- Each plan includes only 1 user; extra seats cost $40 (Lite), $60 (Standard) or $80 (Advanced) a month and are capped at 2, 5 and 10.
- Lite gives 1,000 credits per user per month — Standard and up are unlimited.
- Project limits apply to unverified sites; verified sites you own are unlimited.
- The pricing page does not state the rank-tracking update frequency.
Shortlisted in: Cheapest SEO toolsSEO tools for agenciesSEO tools for small businessrank tracking toolsSEO tools for bloggersFree SEO tools and free trials
Compare
- Semrush vs Ahrefs — Semrush from $117.33/mo
- Ahrefs vs Moz Pro — Moz Pro from $79/mo
- Ahrefs vs Ubersuggest — Ubersuggest from $16/mo
- Ahrefs vs Mangools — Mangools from $37.70/mo
All comparisonsBest by use caseAlternatives
FAQ
How much does Ahrefs cost in 2026?
The cheapest paid plan is Starter: $29/mo billed monthly, annual Not listed. Checked on the official pricing page 2026-11-01.
What would a real team pay for Ahrefs?
Blogger · 1 site · 100 keywords weekly · 1 user: $108/mo (Lite). Small business · 5 sites · 500 keywords daily · 2 users: $148/mo (Lite). Agency · 10 sites · 1,500 keywords daily · 3 users: $328/mo (Standard).
Does Ahrefs have a free plan or trial?
Ahrefs Free gives website owners limited free access to Site Explorer & Site Audit. Ahrefs says “We never run discounts” — no free trial is offered.
What limits or extra costs should I watch for on Ahrefs?
Each plan includes only 1 user; extra seats cost $40 (Lite), $60 (Standard) or $80 (Advanced) a month and are capped at 2, 5 and 10. Content Kit from $99/mo; Report Builder $99/mo; Project Boost Pro $20/mo per project; Project Boost Max $200/mo per project; Traffic reports $99/mo; Brand Radar AI from $199/mo; custom prompt packages $50–$250/mo. Pay-as-you-go credits and extra users are charged automatically.