Metricool vs Hootsuite
Metricool bills brand brackets; Hootsuite bills per user (seat). That’s why the winner flips with team size — see the bills below.
Costed for three teams
| Team shape | Metricool | Hootsuite | Cheaper |
|---|---|---|---|
| Solo creator · 3 channels · 1 user | $0/mo Free | $99/mo Standard | Metricool |
| Solo creator · 3 channels · 1 user (monthly billing) | $0/mo Free | Not listed | Metricool* |
| Small business · 8 channels · 3 users | $53/mo Advanced (15 brands) | $297/mo Standard | Metricool |
| Small business · 8 channels · 3 users (monthly billing) | $67/mo Advanced (15 brands) | Not listed | Metricool* |
| Agency · 5 clients · 30 channels · 4 users | $53/mo Advanced (15 brands) | $796/mo Professional | Metricool |
| Agency · 5 clients · 30 channels · 4 users (monthly billing) | $67/mo Advanced (15 brands) | Not listed | Metricool* |
At a glance
| Feature | Metricool | Hootsuite |
|---|---|---|
| Pricing unit | Brand brackets | Per user (seat) |
| Cheapest paid (annual) | $20 | $99/user |
| Cheapest paid (monthly) | $25 | Not listed |
| Entry plan includes | Starter (5 brands): 5 brands/sets · users Not listed | Standard: per seat · 10 profiles |
| Forever free | Yes | No |
| Trial | Not listed | 14 days |
| Add-ons | Twitter/X is an add-on (price Not listed on the plan cards). | Prices exclude taxes. Add-ons listed in feature table without public prices. |
All plans
Metricool
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Free | $0 | $0 | 1 brand/sets · users Not listed |
| Starter (5 brands) | $25 | $20 | 5 brands/sets · users Not listed |
| Starter (10 brands) | $45 | $36 | 10 brands/sets · users Not listed |
| Advanced (15 brands) | $67 | $53 | 15 brands/sets · unlimited users |
| Advanced (25 brands) | $107 | $85 | 25 brands/sets · unlimited users |
| Advanced (50 brands) | $210 | $159 | 50 brands/sets · unlimited users |
| Custom | — | — | unlimited profiles · unlimited users |
Hootsuite
| Plan | Mo | Yr/mo | Includes |
|---|---|---|---|
| Standard | — | $99 | per seat · 10 profiles |
| Professional | — | $199 | per seat · unlimited profiles |
| Advanced | — | $399 | per seat · unlimited profiles |
| Enterprise | — | — | per seat · unlimited profiles |
Gotchas
Metricool
- Twitter/X is a paid add-on — its price is not printed on the plan cards.
- Starter team-member allowance is not spelled out; Advanced shows Unlimited.
- Annual saves “up to 24%”.
Hootsuite
- Monthly (no-commitment) prices are not printed — the page states all prices are based on annual billing.
- Every collaborator needs a $99–$399 seat.
- Standard caps you at 10 social accounts.
FAQ
Is Metricool cheaper than Hootsuite?
It depends on the pricing unit. Metricool bills brand brackets; Hootsuite bills per user (seat). For 8 channels, 3 users, 1 brand, annual billing: Metricool $53/mo on Advanced (15 brands) vs Hootsuite $297/mo on Standard.
Do Metricool and Hootsuite have free plans?
Metricool: Free forever: 1 brand, 20 scheduled posts/month, 30 days of analytics (LinkedIn and Twitter/X not on Free). Hootsuite: no free plan — No free plan on the plans page. Free 14-day trial; trial accounts have daily posting limits.
Which one scales better as my team grows?
Per-user tools multiply with every teammate; per-channel tools multiply with every profile; bundle and workspace tools jump in brackets. Enter your exact shape in the calculator on the social scheduling hub.