Free-plan desk Metricool free plan limits
1 brand, 20 scheduled posts per month, no LinkedIn or X. Metricool Free is unusual in bundling analytics and competitor tracking with scheduling, but 20 posts a month and no LinkedIn or X rules it out for B2B accounts.
The limits at a glance
What's included on Free
- Scheduling for one brand's social networks (except LinkedIn and X)
- 30 days of analytics
- 5 competitor profiles
- AI social media assistant
- Metricool MCP
What needs a paid plan
- LinkedIn and Twitter/X scheduling
- More than 20 posts per month
- More than 1 brand (Starter from 5 brands)
- API and Looker Studio (Advanced)
What the paid plans cost
Per-channel or per-account prices, from the verified plan list on our Metricool pricing page.
| Plan | Billed monthly | Billed annually (per month) | Notes |
|---|---|---|---|
| Starter (5 brands) | $25 | $20 | Up to 5 brands. $25 monthly or $20/mo annual. Team members on Starter Not listed (Unlimited shown for Advanced/Custom). |
| Starter (10 brands) | $45 | $36 | Up to 10 brands. $45 monthly or $36/mo annual. |
| Advanced (15 brands) | $67 | $53 | Up to 15 brands, unlimited team members, API & Looker Studio. $67 monthly / $53 annual. |
| Advanced (25 brands) | $107 | $85 | Up to 25 brands. $107 monthly / $85 annual. |
| Advanced (50 brands) | $210 | $159 | Up to 50 brands. $210 monthly / $159 annual. |
| Custom | Not listed | Not listed | 50+ brands — Let’s talk. |
How Metricool Free compares
| Tool | Free plan? | What the free tier allows |
|---|---|---|
| Buffer | Yes | Free forever: up to 3 channels, 10 scheduled posts per channel, 1 user, 100 ideas. |
| Hootsuite | No | No free plan on the plans page. Free 14-day trial; trial accounts have daily posting limits. |
| Later | No | No free plan on the pricing page. 14-day free trial. |
| Sprout Social | No | No free plan. Free 30-day trial. |
| Metricool | Yes | Free forever: 1 brand, 20 scheduled posts/month, 30 days of analytics (LinkedIn and Twitter/X not on Free). |
| Publer | Yes | Free forever: 3 social accounts (except X), 1 user, 10 scheduled posts per account, 24-hour post history. |
| SocialBee | No | No free plan. 14-day free trial, 30-day money-back guarantee. |
| Planable | Yes | First 50 posts free, no time limit, no credit card (a free allowance, not an ongoing plan). |
| Agorapulse | Yes | 30-day free trial, no card. Pricing FAQ says you can keep using a free plan — limits Not listed on the pricing page. |
| SocialPilot | No | No free plan. 14-day free trial, no credit card. |
| Loomly | No | No free plan; free trial offered (length Not listed on the pricing page). 50% lifetime nonprofit discount. |
| Sendible | No | No free plan. 14-day free trial, no card. |
- Metricool pricing page — checked 2026-10-29
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
Metricool free plan FAQ
What is Metricool's free plan post limit?
Metricool Free allows up to 20 scheduled posts per month for 1 brand (Metricool pricing page, checked 2026-10-29).
Can I schedule LinkedIn or X posts on Metricool Free?
No. The Free plan covers all networks except LinkedIn and Twitter/X.
How much is Metricool Starter?
Starter for up to 5 brands is $20 per month billed annually or $25 monthly; Starter for 10 brands is $36 annually or $45 monthly.
How much analytics history does Metricool Free keep?
Free gives access to 30 days of analytics.