Free-plan desk Omnisend free plan limits
250 contacts and 500 emails a month, with every paid feature. A good free plan for a new Shopify or WooCommerce store that wants to test ecommerce automations, because nothing is feature-gated. The 500-send cap is two campaigns a month to a full 250-contact list, so a growing store will move to Standard quickly.
The limits at a glance
What's included on Free
- Email campaigns, signup forms, automations and segmentation
- All features of the paid plans, plus channels such as SMS, push notifications, Google Customer Match and Facebook Custom Audiences (per Omnisend's pricing FAQ)
- 500 web push notifications
What needs a paid plan
- More contacts and sends: Standard starts at $16/month for 500 contacts and 6,000 emails a month
- Unlimited monthly emails: Pro, from $59/month with 2,500 contacts
- Volume SMS rates from $0.007 per message on Pro
What the first paid step costs
Standard plan, monthly billing, from the verified ladder on our Omnisend pricing page.
| Subscribers | Plan | Monthly | Billed annually |
|---|---|---|---|
| Up to 500 | Standard | $16 | Not listed |
| Up to 1k | Standard | $20 | Not listed |
| Up to 2.5k | Standard | $44 | Not listed |
| Up to 5k | Standard | $81 | Not listed |
How Omnisend Free compares
| Tool | Free contacts | Free sends | Automations |
|---|---|---|---|
| Brevo | No published cap | ≈9,000 (300/day) | No |
| Substack | No published cap | Unlimited | No |
| Kit | 10k | Unlimited | No |
| beehiiv | 2.5k | Unlimited | No |
| EmailOctopus | 2.5k | 10k / mo | No |
| Sender | 2.5k | 15k / mo | Yes |
| Systeme.io | 2k | — | Yes |
| HubSpot | 2k | — | — |
| AWeber | 500 | 3k / mo | — |
| MailerLite | 250 | 2.5k / mo | Yes |
| Mailchimp | 250 | 500 / mo | No |
| Omnisend | 250 | 500 / mo | Yes |
| Klaviyo | 250 | 500 / mo | Yes |
| Flodesk | — | 0 / mo | No |
- Omnisend pricing page and FAQ (checked 2026-11-01) — checked 2026-11-01
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
Omnisend free plan FAQ
What are the limits of Omnisend's free plan?
250 contacts and 500 emails a month, plus 500 web push notifications. There is no time limit and no credit card is needed.
Does Omnisend's free plan include automations?
Yes. Omnisend says the Free plan includes all features of its paid plans, including automations, forms and segmentation. The only limits are 500 emails a month to up to 250 contacts.
What happens if I go over Omnisend's free limit?
Omnisend offers an upgrade and sends you an email. It says you will always be asked to confirm an account upgrade before it happens.
How much is Omnisend after the free plan?
Standard is $16/month for 500 contacts and 6,000 emails a month, and $20/month at 1,000 contacts. Pro starts at $59/month with 2,500 contacts and unlimited emails.