Free-plan desk Sender free plan limits
2,500 subscribers and 15,000 emails a month, free forever. The most generous free sending allowance in this group for a list up to 2,500: 15,000 emails a month with automations included. The catch is the Sender branding and a single seat.
The limits at a glance
What's included on Free
- Email newsletters and email automation
- Landing pages
- Signup forms and popups
- Transactional emails
- A 14-day Professional plan trial on every new account
What needs a paid plan
- Removing Sender branding (Standard and up, or the pay-as-you-go credits system)
- SMS messaging, A/B testing and unlimited landing pages (Standard, from $9/month for 500 subscribers billed monthly)
- 3 role-based seats on Standard, 10 on Professional
- Advanced automation, priority support and dedicated IPs (Professional)
What the first paid step costs
Standard plan, monthly billing, from the verified ladder on our Sender pricing page.
| Subscribers | Plan | Monthly | Billed annually |
|---|---|---|---|
| Up to 500 | Standard | $9 | $9/mo |
| Up to 1k | Standard | $15 | $15/mo |
| Up to 2.5k | Standard | $27 | $27/mo |
| Up to 5k | Standard | $39 | $39/mo |
How Sender Free compares
| Tool | Free contacts | Free sends | Automations |
|---|---|---|---|
| Brevo | No published cap | ≈9,000 (300/day) | No |
| Substack | No published cap | Unlimited | No |
| Kit | 10k | Unlimited | No |
| beehiiv | 2.5k | Unlimited | No |
| EmailOctopus | 2.5k | 10k / mo | No |
| Sender | 2.5k | 15k / mo | Yes |
| Systeme.io | 2k | — | Yes |
| HubSpot | 2k | — | — |
| AWeber | 500 | 3k / mo | — |
| MailerLite | 250 | 2.5k / mo | Yes |
| Mailchimp | 250 | 500 / mo | No |
| Omnisend | 250 | 500 / mo | Yes |
| Klaviyo | 250 | 500 / mo | Yes |
| Flodesk | — | 0 / mo | No |
- Sender pricing page and FAQ (checked 2026-11-03) — checked 2026-11-03
Vendors change free plans without notice. Confirm on the vendor page before you rely on a limit. See our affiliate disclosure.
Sender free plan FAQ
What are Sender's free plan limits?
Up to 2,500 subscribers and 15,000 emails a month, 1 seat, and Sender branding on emails, forms and popups. No credit card is needed and the plan never expires.
Does Sender's free plan include automation?
Yes. The Free Forever plan lists email automation, landing pages, signup forms and popups, and transactional emails.
How do I remove Sender branding?
Branding is removed when you move to a paid plan or switch to Sender's pay-as-you-go credits system.
How much is Sender after the free plan?
Standard is $9/month for 500 subscribers billed monthly, $15 at 1,000 and $27 at 2,500. Professional starts at $15/month for 500 subscribers.